New Arrival
So Soft Blush
A baby-soft cream blush that melts into skin
$30.00
★★★★★ 4.8 (702 reviews)
A velvety cream-to-powder blush stick that glides on like silk and melts seamlessly into skin. Buildable, blendable, and impossibly soft — it delivers a natural-looking flush that lasts all day without ever feeling cakey or heavy.
Cream-to-powder
Buildable
Velvety matte
All-day wear
Shade — Baby
Baby is a pale pink.
or 4 payments of $7.50 with Afterpay / Klarna
See It On
So Soft
Blush
“So easy to blend and the pigmentation and colour pay off is fantastic.”
— Nooranah, Verified Buyer
UGC
Customer Reviews
4.8
★★★★★
Avg Rating
702
Reviews
95%
Rated 4★ & Up
★★★★★ I really like this product,Oct 2025
I really like this product, easy to apply, not powdery feeling
Thu Truong — Verified Buyer
★★★★★ Obsessed with these blush sticksOct 2025
They're so easy to blend and the pigmentation/colour pay off is fantastic
Nooranah Malberg (Ranah) — Verified Buyer
★★★★★ I love love the colorMar 2025
I love love the color pay off of this product! It goes on so effortlessly and blends well. Makes my skin look youthful! Can't wait to buy more of the other colors!
Lynne Ventura — Verified Buyer
★★★★★ It's amazing!!!!Mar 2025
The so soft cream blush (Lychee) is my favorite blush!!! This is my second purchase - and I'm loving the formula better than my luxury formulas. I wanted a blush that would work on my mature skin (I also have sensitive skin), work as a daytime color, and stay fresh all day. This has not disappointed. I also ordered the color Demure and it's perfect for an evening look. Thank you EM!
Lizette — Verified Buyer
★★★★★ So soft, buttery and velvety!Mar 2025
Literally my favorite blush by far!! I found EM Cosmetics while scrolling on Instagram. Although I get a million ads a day and I don't even pay attention anymore, the velvet lip crème caught my attention because I really was missing a good lip tint. When I saw the blushes on the website I had to get one too. The blush is so soft and buttery and velvety and the color is so perfect I'm a fan for life! I'm definitely a repeat customer moving forward. Also I love supporting small businesses and this was such a jackpot. 10/10 recommend!
Bojana T — Verified Buyer
★★★★★ Solid product pretty colorMar 2025
I have used this formula before and wanted a neutral shade. Pretty pinkish neutral with a beige/brown undertone on my fair skin. Very easy every day color.
Sara Claessens — Verified Buyer
★★★★★ Great product!!Mar 2025
Perfect color and really easy to blend. I'm very happy with my purchase.
Meredith Hamner — Verified Buyer
★★★★★ Absolutely love this product. IMar 2025
Absolutely love this product. I thought it would be too late, but after blending and out, it is the perfect touch of pink on my pale skin.
Heather D — Verified Buyer
★★★★★ Strawberry!Mar 2025
I bought this in the shade Strawberry although I was nervous about how bright it would be. I'm very fair and was worried it would be overwhelming, but the color was so pretty I couldn't resist trying it! I was so relieved when the color worked out perfectly! The formula is smooth and easy to work with that I was able to use a lighter hand to make sure I didn't go overboard! If you're super pale like me, give Strawberry a try anyway!!
Tiffany Abney — Verified Buyer
★★★★★ Dark skin girls, GRAB THIS!Feb 2025
I am dark skin girlie and this blush is fenomenal. I LOVE it. It's really a soft pink. I got the chiffon color and it's a cool tone pink so be mindful of this if you're not neutral or cool toned. It looks o beautiful on my skin and is highly pigmented. Another blush I love from this line. I'm very excited to try more from this line. I'm blown away by what I have thus far.
Iesha Schreiner — Verified Buyer
★★★★★ Love itDec 2024
Creamy, easy to blend and lasts really well i enjoyed using it but i wish it had a brush or sponge on the other end for easier application
Dalal Fahad — Verified Buyer
★★★★★ Love!Dec 2024
This is my go to blush everyday in a number of different shades. Blends like a dream and creates a lovely glow away well.
Beth L — Verified Buyer
Details ▼
A cream blush in a uniquely airy, soft and blendable texture that instantly melts onto the skin for beautiful, naturally flushed-looking cheeks in seconds.
Features + Benefits ▼
Unique air-whipped texture has unparalleled blendability due to the perfectly balanced blend of powders and emollients. Formula never feels greasy, never feels dry, and always looks natural. Squalane and Vitamin E help condition and protect the skin’s barrier, for healthy, youthful radiance.
Usage ▼
Apply on your cheeks and blend with fingertips, a sponge, or a brush.
Pro Tips ▼
Set with translucent powder for a satin finish. Apply a powder blush of your choice to intensify your look. For a youthful flush, apply to the inner cheeks and blend outwards. For a naturally lifted look, apply to the tops of your cheekbones and blend up. For a sunkissed look, apply onto the bridge of your nose. Mix and match any colors to create your own blush shades.
Full Ingredients ▼
8 g / 0.282 oz — Polymethyl Methacrylate, Triethylhexanoin, Dimethicone, Mica, Hydrogenated Poly(C6-14 Olefin), Cetyl Ethylhexanoate, Polyethylene, Sorbitan Sesquiisostearate, Microcrystalline Wax, Euphorbia Cerifera (Candelilla) Wax, Squalane, C10-30 Cholesterol/Lanosterol Esters, Stearalkonium Hectorite, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Glyceryl Caprylate, Hexylene Glycol, Phenoxyethanol, Titanium Dioxide, Iron Oxides, Red 7, Red 6.
Shipping & Returns ▼
Free shipping on $50+. Domestic returns or exchanges are accepted within 30 days; a $5.99 return processing fee applies. Afterpay and Klarna available at checkout.
