Legal
Privacy Policy
Your privacy matters to us. Learn how EM Cosmetics collects, uses, and protects your personal information.
Your privacy matters to us. Learn how EM Cosmetics collects, uses, and protects your personal information.
Last Updated: January 20, 2026
Thank you for visiting the EM Cosmetics website. This Privacy Policy and Cookie Notice ("Policy") explains how EM Cosmetics LLC ("EM Cosmetics," "we," "us," or "our") collect, protect, share, and use your information as part of our technology platforms, including, without limitation, our company websites, web pages, sponsored social media platforms, and mobile sites (the "Sites").
By using this Site, you agree to our privacy policy and cookie notice, our terms of use, and you consent to the practices described.
This Site is for use by residents of the United States and all information collected is held on servers located in the United States.
This Privacy Policy applies to residents of the United States and is designed to comply with:
✅ Your Privacy Matters: EM Cosmetics does NOT sell or share your personal information. We do not disclose your personal data to third parties for monetary consideration or cross-context behavioral advertising purposes.
You may visit and browse this Site without providing personally identifiable information about yourself. However, this may limit your ability to receive certain features, products, or services from us.
If you choose to register with us, we will ask you for your first name, last name, email address, and a password. Depending upon what activities you engage in on the Sites, we may also collect other personal information such as:
When you visit our Sites, we and our service providers automatically collect certain information:
Site Usage Information: EM Cosmetics and its third-party service providers use various technologies that passively or automatically collect information about how the Sites are accessed and used ("Usage Information"), including:
Device Identifiers: We automatically collect an IP address or other Unique Identifier Information ("Device Identifier") for the computer, technology, or other device ("Device") you use to access the Sites. A Device Identifier is a number that is automatically assigned to your Device when you access a website or its servers. We may use a Device Identifier to administer the Sites, help diagnose problems with our servers, analyze trends, track users' web page movements, help identify you and your shopping cart, and gather broad demographic information for aggregate use.
In accordance with California Invasion of Privacy Act (CIPA) requirements, we disclose that our website may use the following tracking technologies:
We do NOT use session replay software that records your keystrokes, mouse movements, or form inputs on this website.
Cookies: Like many websites, we use "Cookies," which are data files placed on a Device when it is used to visit the Sites to facilitate site navigation and to personalize your experience, including tailoring advertisements. Cookies may also be used to associate you with social networking sites like Facebook and Twitter and, if you so choose, enable interaction between your activities on the Sites and your activities on such social networking sites.
Types of Cookies We Use:
If you would prefer not to accept cookies, you can change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; or set your browser to automatically not accept any cookies. However, please be aware that some features and services on our Sites may not work properly because we may not be able to recognize and associate you with your account.
Pixel Tags or Web Beacons: We also use web beacons or pixel tags, which are transparent graphic images placed on a web page or in an email and indicate that a page or email has been viewed or tell your browser to get content from another server. These may provide confirmation to us when you open an email from us.
We may receive information about you from third parties that feature our products or promotional offers if you opt-in to receive information from us. You may also choose to participate in a third-party application or social media site through which you allow us to collect (or the third party to share) information about you, including Usage Information and Personal Information.
EM Cosmetics uses the information we collect about you for a variety of business purposes, including:
✅ EM Cosmetics does NOT sell your personal information.
✅ EM Cosmetics does NOT share your personal information for cross-context behavioral advertising.
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), "sale" means disclosing personal information to a third party for monetary or other valuable consideration. "Sharing" means disclosing personal information to a third party for cross-context behavioral advertising purposes.
We do neither.
While we work with service providers (like Shopify for e-commerce, Klaviyo for email marketing, and Gorgias for customer service), these are contractually obligated service providers who process data only on our behalf and under our instructions — NOT sales or sharing under CCPA/CPRA.
We may share your personal information with third parties that perform functions on our behalf (or on behalf of our partners) such as:
These service providers are contractually bound to use personal information only for the purposes for which it was disclosed and in accordance with this Privacy Policy.
Depending on your state of residence, you may have the following rights regarding your personal information:
EM Cosmetics honors the Global Privacy Control (GPC) browser signal. When we detect a GPC signal from your browser, we will treat it as a valid opt-out request for the sale or sharing of your personal information for that browser or device.
To enable GPC, visit globalprivacycontrol.org for compatible browsers and extensions.
Note: Since EM Cosmetics does NOT sell or share your personal information, the GPC signal will confirm that status but there is no data flow to stop.
You may designate an authorized agent to submit requests on your behalf. If you use an authorized agent, we may require:
To designate an authorized agent, please contact us at ops@emcosmetics.com with the subject line "Authorized Agent Request."
If we deny your privacy request, you have the right to appeal our decision. To appeal, please contact us at ops@emcosmetics.com within 60 days of receiving the denial, with the subject line "Privacy Request Appeal." We will respond to your appeal within the timeframe required by applicable law (typically 45-60 days).
Right to Contact Attorney General: If your appeal is denied, or if you are not satisfied with our response, you have the right to file a complaint with the Attorney General of your state:
To exercise any of your privacy rights, you may:
We will verify your identity before processing your request. For access or deletion requests, we will ask you to provide information that matches information we have on file (such as email address associated with an order). We will respond within the timeframe required by applicable law (typically 45 days, with a possible extension of an additional 45 days if necessary).
In the preceding 12 months, EM Cosmetics has collected and disclosed the following categories of personal information:
| Category | Examples | Collected | Sold/Shared | Disclosed for Business Purpose |
|---|---|---|---|---|
| A. Identifiers | Name, email, phone, address, IP address | Yes | No | Yes (service providers) |
| B. Personal Information (Cal. Civ. Code § 1798.80(e)) | Name, address, credit card number | Yes | No | Yes (payment processors) |
| C. Protected Classification Characteristics | Age (if provided) | Limited | No | No |
| D. Commercial Information | Purchase history, products viewed | Yes | No | Yes (service providers) |
| E. Biometric Information | None | No | No | No |
| F. Internet/Network Activity | Browsing history, interactions with Sites | Yes | No | Yes (analytics) |
| G. Geolocation Data | Approximate location (from IP) | Yes (imprecise) | No | Yes (shipping) |
| H. Audio, Video, Electronic | Customer service calls (if recorded) | Limited | No | No |
| I. Professional/Employment | None | No | No | No |
| J. Education Information | None | No | No | No |
| K. Inferences | Product preferences | Yes | No | No |
| L. Sensitive Personal Information | Account login credentials | Yes (passwords hashed) | No | No |
EM Cosmetics may collect the following categories of sensitive personal information:
We do NOT use or disclose sensitive personal information for purposes other than those necessary to provide our services and fulfill transactions you request.
Consent for Sensitive Data: By creating an account or completing a purchase, you provide your explicit consent for us to process your sensitive personal information (such as account credentials and payment details) solely for the purposes of account management and transaction fulfillment. You may withdraw this consent at any time by deleting your account or contacting us at ops@emcosmetics.com.
We retain personal information for as long as necessary to:
Typical retention periods:
EM Cosmetics conducts and documents Data Protection Assessments (DPIAs) for processing activities that present a heightened risk of harm to consumers, including the processing of sensitive personal information. These assessments weigh the benefits of processing against the potential risks to consumer rights and help ensure our practices align with applicable privacy laws.
Our Sites use cookies and similar tracking technologies to provide functionality, remember your preferences, and analyze how you use our Sites. For a detailed explanation of the cookies we use, please see Section 1.3 above.
Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. EM Cosmetics does not currently respond to DNT signals. However, EM Cosmetics does NOT engage in cross-context behavioral advertising, so there is no tracking activity to cease.
We DO honor Global Privacy Control (GPC) signals as described in Section 4.2 above.
We use reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, or disclosure. These include:
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
In the event of a data breach that compromises personal information, EM Cosmetics will:
Notifications will include a description of the incident, the types of information involved, steps we are taking in response, and recommendations for affected individuals to protect themselves.
The Sites are not intended for children under 13 years of age. We do not knowingly collect, use, or disclose personally identifiable information from anyone under 13 years of age. If we determine upon collection that a user is under this age, we will not use or maintain his/her personal information. If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 13, we will make reasonable efforts to delete such information from our records.
If you are a minor over the age of 13 and a California resident, you may request that information you have posted publicly directly to our sites be hidden from view. We will make commercially reasonable efforts to remove the post from public view, though we are not obligated to ensure complete and comprehensive removal from all systems.
In accordance with applicable state privacy laws (including OCPA, MCDPA, and CTDPA), EM Cosmetics does not knowingly process personal data of consumers aged 13-15 for purposes of targeted advertising or sale of personal data without obtaining opt-in consent. Since EM Cosmetics does NOT sell personal information and does NOT engage in targeted advertising, this safeguard is inherently met. If we become aware that we have collected data from a user aged 13-15, we will ensure that no targeted advertising or data sale activities are conducted with their information.
If you opt-in to receive SMS/text marketing communications from us, you consent to receive recurring automated marketing text messages at the phone number you provide. Message frequency varies. Message and data rates may apply.
For more information, view our Terms of Use or contact us at ops@emcosmetics.com.
Our Sites may contain links to third-party websites or services that are not owned or controlled by EM Cosmetics. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party websites you visit.
We use the following categories of service providers:
These service providers are contractually obligated to process your data only as necessary to provide their services and in accordance with this Privacy Policy.
We may use third-party advertising companies to serve ads on other websites based on your visits to our Sites. This may involve cookies or similar technologies to collect information about your browsing activity.
Important: We do NOT sell or share your personal information with advertisers. Any advertising-related data collection is subject to your consent and can be controlled through your browser settings or advertising opt-out tools.
This Site is governed by and operated in accordance with the laws of the United States, and is intended for the enjoyment of residents of the United States. EM Cosmetics makes no representation that this Site is governed by or operated in accordance with the laws of any other nation.
If you are located outside of the United States, please be aware that information we collect will be transferred to and processed in the United States. By using our Sites, or providing us with any information, you consent to the collection, processing, maintenance, and transfer of such information in and to the United States.
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make material changes, we will notify you by:
We encourage you to review this Privacy Policy periodically for the latest information on our privacy practices.
EM Cosmetics is committed to the principle of data minimization. We collect only the personal information that is adequate, relevant, and reasonably necessary for the purposes disclosed in this Privacy Policy. We do not collect excessive data beyond what is needed to provide our services and fulfill our obligations to you.
We are committed to presenting privacy choices in a clear, transparent, and non-manipulative manner. We do not use "dark patterns" — user interface designs intended to subvert or impair your privacy choices. All consent mechanisms and opt-out options are designed to be straightforward and easy to use.
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
EM Cosmetics LLC
Attn: Privacy Team
1554 18th St, Santa Monica, CA 90404
Email: ops@emcosmetics.com
Phone: (818) 710-0700
For California residents: You can contact the California Office of the Attorney General if you believe your privacy rights have been violated: oag.ca.gov/privacy
© 2026 EM Cosmetics LLC. All rights reserved.
This Privacy Policy is effective as of January 20, 2026.