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Privacy Policy and Cookie Notice

thank you for visiting the em cosmetics website.  this privacy policy and cookie notice explains how we ( “we”, “us”, or “our”) collect, protect, share and use your information as part of our technology platforms, including, without limitation, our company websites, web pages, sponsored social media platforms, and mobile sites (the “sites”).

if you use the site, it means you are agreeing to our privacy policy and cookie notice, our terms of use, and you consent to the practices described.

The sites are for use by residents of the united states and all information collected is held on servers located in the united states.

information collected           

you may visit and browse the sites without providing personally identifiable information about yourself. however, this may limit your ability to receive certain features, products or services from us. 

information you provide

if you choose to register with us, we will ask you for your first name, last name, email address, and a password. depending upon what activities you engage in on the sites, we may also collect other personal information (information that can be used to identify you as an individual) such as your telephone number, home address, demographic information (such as zip code, age or payment information (such as account or credit card number) when you make a purchase.  the types of personal information we collect may vary depending on your use of the features of the sites and how you are accessing the sites.  if you register at the sites, enter a promotion, opt-in to receive emails or other offers or communications, we collect and store the information you provide. in some cases, we may also ask you to provide other information, such as demographic information, such as gender, age or about your product preferences and interests. You need not provide this other information in order to access, use, and order from the sites, but not providing it may change your experience on the sites.

in addition to registering directly from the sites, you may register and log in to the sites using a social media account, including your facebook account.  when you use a social media account to log into the site, you may also be able to use certain social features on the site.  for facebook log in, facebook will ask your permission to share certain information from your facebook account with the sie.  this may include your first name, last name, gender, profile picture, list of friends, a link to your facebook profile, likes, and other data that is part of your or your friends’ facebook profile(s).  this information is collected by facebook and is provided to us under the terms of facebook’s privacy policy. you can control the information we receive from facebook using the privacy settings in your facebook account.

information we collect automatically

site usage information: ipsy and its third-party service providers may also use a variety of technologies that passively or automatically collect information about how the sites are accessed and used ("usage information"), including your browser type, device type, operating system, application version, the pages served to you, the time you browse, preceding page views, and your use of features or applications on the sites.  this statistical data helps us understand what is interesting and relevant to users of the sites so we can best tailor our content.  

device identifiers: em cosmetics also automatically collects an ip address or other unique identifier information ("device identifier") for the computer, technology or other device (collectively, “device”) you use to access the sites. a device identifier is a number that is automatically assigned to your device when you access a web site or its servers, and our computers identify your device by its device identifier. we may use a device identifier to, among other things, administer the sites, help diagnose problems with our servers, analyze trends, track users’ web page movements, help identify you and your shopping cart, and gather broad demographic information for aggregate use.

cookies: like many web sites, we use "cookies," which are data files placed on a device when it is used to visit the sites to facilitate site navigation and to personalize your experience, including tailoring advertisements. cookies may also be used to associate you with social networking sites like facebook and twitter and, if you so choose, enable interaction between your activities on the sites and your activities on such social networking sites.  we also use cookies for “refer a friend” programs or reward offers that you may participate in.  we use cookies to track the account sending the referral and to track whether the “friend” registers or makes a purchase so that the referrer can receive its reward or offer.   we, or our vendors, may place cookies or similar files on your device for security purposes, to facilitate site navigation and to personalize your experience while visiting our sites (such as allowing us to select which ads or offers are most likely to appeal to you, based on your interests, preferences, location, or demographic information).

if you would prefer not to accept cookies, you can change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; or set your browser to automatically not accept any cookies. however, please be aware that some features and services on our sites may not work properly because we may not be able to recognize and associate you with your account. california law requires that we notify you that our sites do not respond to the federal ‘do not track’ signal.

pixel tags or web beacons: we also use web beacons or pixel tags, which are transparent graphic images placed on a web page or in an email and indicate that a page or email has been viewed or tell your browser to get content from another server. these may provide confirmation to us when you open an email from us.

information from third parties

we may receive information about you from third parties that feature our products or promotional offers if you opt-in to receive information from us. you may also choose to participate in a third party application or social media site through which you allow us to collect (or the third party to share) information about you, including usage information and personal information. If your settings on a third party site are public, or allow us to view information about you, we may also collect and store information from those third party sites, including any personal information you have made public.

we may also receive information about you from outside records from third parties, such as marketing related or demographic information to enhance our ability to tailor our content, products and services that we believe may be of interest to you.  we may supplement the information we collect about you through the sites with such information from third parties in order to enhance our ability to serve you, to tailor our content to you and/or to offer you opportunities to purchase products or services that we believe may be of interest to you. if we combine such data with information we collect through the sites, such information is subject to this privacy policy and cookie notice unless we have disclosed otherwise.

use and sharing of information

em cosmetics uses the information we collect about you for a variety of business purposes, including:

  • responding to your questions and requests;
  • providing you with access to certain areas and features of the sites;
  • verifying your identity;
  • fulfilling product purchases;
  • communicating with you about your account and activities on the sites;
  • sending notice of changes to important em cosmetics policies;
  • tailoring content, advertisements, and offers we provide you;
  • improving the sites and for internal business purposes;
  • allowing you to log in with a social media account and share activities on your social media pages, such as facebook;
  • processing various transactions relating to the sites.

in addition to what is listed in this privacy policy, we may also share non-personal information, such as aggregate user statistics, demographic information, and usage information with third parties. we may also share your information as disclosed at the time you provide your information, as set forth in this privacy policy and cookie notice and in the following circumstances:

third parties providing services on our behalf. we may share your personal information with third parties that perform functions on our behalf (or on behalf of our partners) such as service providers that host or operate our sites, analyze data, process transactions and payments, fulfill orders or provide customer service; advertisers; sponsors or other third parties that participate in or administer our promotions, contests, sweepstakes, surveys or provide marketing or promotional assistance. your personal information may also be used by us or shared with our subsidiaries, affiliates, sponsors, partners, advertisers or other third parties to provide you with product information and promotional and other offers to help maintain and operate the sites or for other reasons related to the operation of our business, including but not limited to the fulfillment of purchases, promotional offers, and administering contests. engaging in activities on the sites is not required. If you choose to engage in these activities, you are consenting to your information being shared in this manner.

your agreement to have your personal information shared. while on em cosmetics sites, you may have the opportunity to opt-in to receive information and/or marketing offers from others who are unaffiliated with us and do not provide us with specific services. These include third party sites and marketing organizations, as well as social networking sites such as facebook or twitter. if you agree to have your personal information shared with third parties who are not otherwise given access to your information through the terms of this policy, your personal information will be disclosed to the third party, and you will be subject to the privacy policy and business practices of those third parties.

if you connect your facebook account to your em cosmetics account, we will make available and/or share your facebook user name and your facebook profile picture to other users of em cosmetics.  users may be able to view your profile and shopping activity on the em cosmetics sites and your activities may be automatically shared to both your friends on facebook and with your facebook friends on the sites. we will disclose your personal information when you have elected to share your activity to facebook. information shared to facebook will be connected with the facebook account you log in with.  facebook’s use of such information and any information it collects from your use of or on its service is governed by facebook’s privacy policy and our use of information is governed by this privacy policy. you understand and agree that you need to consult both privacy policies to amend or delete personal information which has been provided to facebook. if you do not wish for such use of data to take place, you should not agree to share your shopping activity to facebook and/or adjust your settings to deactivate such sharing. you understand information no longer shared on facebook may continue to be publicly available to other uses of this site.

business transfers. we may share your personal information with other entities and our affiliates in the family of companies controlled by ipsy for internal reasons, primarily for business and operational purposes, but also if we believe you might be interested in content or products and services from our other sites. as we continue to develop our business, we may sell or purchase assets. if another entity acquires us or our assets, or assets related to the sites, personal information, usage information, and any other information that we have collected about the users of the sites may be disclosed to such entity as one of the transferred assets.  also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information may be considered an asset of ours and as such may be sold or transferred to third parties. 

legal disclosure. em cosmetics will transfer and disclose information, including your personal information, usage information and device identifier, (including ip address), to third parties to comply with a legal obligation; when we believe in good faith that the law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our terms of use  or other applicable policies; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to our sites or the public.

your privacy rights, choice and access.

if you wish to cancel your account contact us at we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. we do not control certain privacy settings and preferences maintained by our social media partners like facebook and twitter. if you wish to make changes to those settings and preferences, you may do so by visiting the settings page of the appropriate social media site.

if you are a california resident, california civil code section 1798.83 permits you to request information regarding the disclosure of your personal information by us to third parties for the third parties’ direct marketing purposes. to make such a request, please send an email to or write us: em cosmetics, re: ca privacy rights, 11 north ellsworth, san mateo, ca 94401 


em cosmetics licenses technology to serve advertisements on its own sites and within its content as that content is served across the internet.  in addition, em cosmetics may use third party network advertisers to serve advertisements and third party analytics vendors to evaluate and provide us with information about the use of the sites and viewing of our content.  we do not share personal information with these third parties, but ad network providers, the advertisers, the sponsors, and/or analytics service providers may set and access their own cookies, pixel tags and similar technologies on your device and they may otherwise collect or have access to information about you, including usage information.  we and our network advertisers may target advertisements for products and services in which you might be interested based on your visits to both the sites and other web sites.  we may use a variety of companies to serve advertisements.

children and minors

the sites are not directed to children under 13. we do not knowingly collect, use or disclose personally identifiable information from anyone under 13 years of age. if we determine upon collection that a user is under this age, we will not use or maintain his/her personal information.. if we become aware that we have unknowingly collected personally identifiable information from a child under the age of 13, we will make reasonable efforts to delete such information from our records.

If you are a minor over the age of 13 and a california resident, you may request that information you have posted publicly directly to our sites be hidden from view. we are not obligated to destroy this information, but will make commercially reasonable efforts to remove it from public view.

security of your information

em cosmetics maintains reasonable safeguards to protect personal information against loss, unauthorized use, disclosure or destruction and when transferring information for processing. however, no electronic data transmission or storage of information can be guaranteed to be 100% secure.  please note that we cannot ensure or warrant the security of any information to you transmit to us.  em cosmetics restricts authorized access to your personal information to those persons who have a legitimate purpose to know that information to provide products or services to you and those persons you have authorized to have access to such information.  we also require that third parties providing services on our behalf protect personal information and not use it for purposes other than providing assistance to em cosmetics.

other sites

the sites may contain links to third party sites that are not owned or operated by em cosmetics or our parent company, ipsy.  this includes links from advertisers, sponsors and/or partners that may use our logo(s) as part of a co-branding or co-marketing agreement.  we do not control, recommend or endorse and are not responsible for these sites or their content, products, services or privacy policies or practices.  these other sites may send their own cookies or other tracking devices to your device, they may independently collect data or solicit personal information and may or may not have their own published privacy policies. you should also independently assess the authenticity of any site which appears or claims that it is one of our sites (including those linked to through an email or social networking page).  the sites may make available chat rooms, forums, message boards, and news groups. remember that any information that you disclose in these areas becomes public information and is not subject to the provisions of this privacy policy and cookie notice.

consent to processing of information

the sites are governed by and operated in, and in accordance with the laws of, the united states, and are intended for the enjoyment of residents of the united states. country or region specific web sites are available for our brands and products around the world.  ipsy makes no representation that the sites are governed by or operated in accordance with the laws of any other nation.   by using the sites, or providing us with any information, you (a) acknowledge that the sites are subject to the laws of the united states, (b) consent to the collection, processing, maintenance and transfer of such information in and to the united states and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen, and (c) waive any claims that may arise under those laws.

changes and policy updates

please note, we may change information on the sites and/or this privacy policy and cookie notice, at any time without prior notice to you, and any changes will be effective immediately upon the posting of the revised privacy policy and cookie notice on the sites.  we will use your personal information in a manner consistent with the privacy policy and cookie notice in effect at the time you submitted the information, unless you consent to the new or revised policy.  we encourage you to periodically review this page for the latest information on our privacy practices.

contact us

if you have any questions or concerns regarding this privacy policy and cookie notice, please contact us at attn: em cosmetics, 11 North Ellsworth, San Mateo, CA 94401