New

Silver Lining
Gel Eyeliner

The formula glides on like liquid metal with fluid-like application that transforms into a long-wearing finish. Unmatched metallic pigments shine through a soft gel base for a mirror-like reflective finish.

SHOP SILVER LINING

Featured collection

pick-me-up-volume-length-mascara-open

PICK ME UP VOLUME + LENGTH MASCARA

MASCARA

4.5 star rating 363 Reviews
$ 24.00 USD
daydream-cushion-tinted-spf-gentle-light-compact

GENTLE LIGHT

DAYDREAM CUSHION FOUNDATION SPF

4.7 star rating 296 Reviews
$ 48.00 USD
RODIN

RODIN

DIVINE SKIES

4.8 star rating 93 Reviews
$ 40.00 USD
illustrative-brush-tip-liner-brown-open

BROWN BRUSH TIP

ILLUSTRATIVE EYELINER

4.7 star rating 293 Reviews
$ 22.00 USD

Enter the em universe

Press Highlights

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On Heaven’s Glow Radiant Veil Blush: The perfect blend of pink and gold for that extra oumf in your makeup look!

BYRDIE
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The Heirloom collection features the brands’ most popular Heaven’s Glow Radiant Veil Blush in two new shades, Cherub and Persimmon, with unique packaging that features angelic artwork. The two new products will only be available through spring and summer and will not be restocked, so act quick!

TEEN VOGUE
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On So Soft Multiplay: This is another lightweight option that can be used for contouring and bronzing. Enriched with vitamin E and squalene which gives it a super-velvety texture and helps it melt right into the skin.

WHO WHAT WEAR
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Color Drops Serum Blush is the best of both worlds when it comes to makeup and skincare. As a serum, it leaves your skin dewy and radiant thanks to ingredients like sacha inchi oil, vitamin E, and squalane, and as a blush, it offers sheer, buildable color for a natural, gorgeous flush

BUZZFEED.COM
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Once you try the smooth, beautiful formula of the Felt Tip Eyeliner, you may never go back to your ex-liner again. The felt marker makes it easy to control your hand for the perfect line.

POP SUGAR
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Divine Skies in Da Vinci: A mini neutral eyeshadow palette is a makeup bag staple, and this is one of the best on the market. It combines soft matte shades with truly unique undertones (think mustard, light umber and grayed out taupe), as well as silky shimmers for added dimension.

MAKEUP.COM