"The blush collection offers beauty fans a new way to add color to their cheeks: Instead of a powder or cream formula, EM Cosmetics' Color Drops are, in fact, skincare serums in a bottle. They just so happen to add a pop of pink and a sheer shine to your skin, too."
"You'll get your skincare-makeup hybrid fix by shopping the brand, as well; products like the Color Drops Serum Blush — which nearly sold out in three days — and the True Gloss lip glosses combine cosmetics with skin-friendly ingredients."
"OG beauty YouTuber Michelle Phan created EM Cosmetics to formulate products she couldn't find in the market. The result's include this creamy, velvet lipstick that gives intense color payoff and stays on forever."