Learn more about Megs and her favorite EM essentials with the Q&A below and follow her on Instagram to get more makeup tips & tricks. ★Where are you from?Corona, California  ★When did you get into makeup, and what inspired you?I’ve loved makeup since I was 4 years old. I actually have photos of me coloring my cousins in eyeliners and lipsticks. It’s something that has come naturally...

After years of being neglected and relegated to makeup-bag obsolescence, lip liner has resurged back into the spotlight. With the right liner, you can truly transform your lips! Michelle’s inspiration behind Soft Blur Velvet Lip Liner was to find a formula that creates natural and seamless lines leaving that old school waxy finish behind, while also incorporating nourishing ingredients to keep your lips feeling soft and luscious. After years in the making, we finally perfected the formula!...

Get to know EM's Product Development team!

Brows are naturally an asset we all have, but they come in various shapes, shades, and structures. They are a very personal endeavor, but with our Brow ID Collection we are confident that you will find the tools you need to achieve brows that are distinctively you!    The newest edition to our collection is Flexibrow Clear Brow Gel. This universal clear gel was created to groom the unruliest brows...

Get to know EM's Marketing Team!

During these times of sudden change and uncertainty, we must depend on ourselves and others to spread positivity to move towards a brighter tomorrow. Here are some ways that the EM team is practicing social distancing and using this time wisely to better ourselves and our community! It's more important than ever to incorporate at least 30 minutes of exercise into your daily schedule. Exercise helps reduce...

Charlotte Cho is the definition of a skincare expert. Not only is she a licensed esthetician, but she is also the founder of two major Korean skincare lines based in New York City— Soko Glam and Then I Met You. She is known for popularizing the 10-Step Korean Skincare routine and helping people discover Korean skincare, beauty trends, and cosmetics in the West....

Introducing the newest edition to our beloved Faded Clementine collection, Heaven's Glow Radiant Veil Blush in Faded Clementine. This baked blush is a unique blend of golden bronze and tangerine hues, with pearly pigments giving your cheeks a natural, radiant and three-dimensional glow. This multifaceted powder can be used as a blush, a bronzer or highlighter. Find out EM's...

The Academy Awards on Sunday had many memorable moments, one of which included Ciara’s showstopping glow at the Vanity Fair Oscars Party. Ciara’s gorgeous ensemble, which included a shimmering Ralph Russo gown and gorgeous deconstructed updo by Cesar De Leon Ramirez, was completed with the help of EM Cosmetics and celebrity makeup artist Yolonda Frederick. Yolonda takes us behind the scenes as she glammed the...

Fashion week is here and it's time to reflect on some of our favorite standout beauty trends of NYFW 2020. From bold liner to pretty pastels and illuminated complexions these are looks that we are loving and how to achieve them using EM Cosmetic's products. Softly Illuminated Complexions  It's unlikely that glowy skin will ever be an outdated trend, but 2020 is all...

To revive your winter routine, we've introduced two new shades, Hush Berry and Soft Sangria, which join Red Divine and Evening Primrose in the Infinite Lip Cloud Vintage Essentials Collection. 'Tis the season for bold lips and glowing skin. Whether you are binge-watching the latest Euphoria episodes, gathering with loved ones or enjoying the most luxe of soirees— try these four looks for winter approved perfection.    Bold Glam The rich hue of our...

It’s the time of day when all seems right when the sun is setting and shadows are fading. The sky mystically transforms, dripping golden rays that illuminate the atmosphere and melt into orange and peachy-pink hues. This is the most ethereal time of day, our favorite time of day, the Magic Hour. What is Magic Hour? Most of us have heard of the term “magic hour” or...

Once October begins, you start hearing chatter about sweater weather and pumpkin spice everything, but here at EM we get excited about Fall for one reason: the lip colors. Finally, all the darker shades, from deep berry tones to true reds are resurrected and pushed to the front of your makeup drawer. Shop our favorite  Fall looks to spice up your makeup routine this season.  EVENING PRIMROSE Evening...

Our favorite time of year is quickly approaching and while holiday shopping may be fun, it can also be stressful! We're here to help you impress everyone on your list this year. From the beauty beginner to beauty enthusiast, EM has got you covered.  THE BEAUTY ENTHUSIAST For the beauty lover that enjoys experimenting and trying new trends. The limited-edition Holy Grails Sets are filled with our best selling shades!...

Pretty packaging is nice, but if you care about skincare (or you’re over the age of 30), the back label is the first place you look when trying out a new product. At first glance, the ingredients list - with its 16-syllable, impossible-to-pronounce words, is a daunting place. It may as well be written in Dutch. Luckily the internet has blessed us with skincare experts who have decoded and demystified it all, so that we can go...