EM Cosmetics Blog

Project EMpathy: Beauty Bus

Project EMpathy: Beauty Bus

Introducing Project EMpathy Here at EM, we aspire to enrich our community through elevated beauty experiences, while being a sanctuary for self-ca...

Garden of EM - LA POP-UP EVENT

Enter into the Garden of EM Nature Lab Tokyo Doe Lashes Nếp Cafe & Brunch Atomic Creamery Boxed Water Sang Vietnamese Iced Coffee...

Laruce X EM Cosmetics

Stemming from our shared love for empowering communities, self-expression, and passion in the beauty space, EM is excited to share more about our p...

Doe Lashes x EM Cosmetics

Doe x EM We've partnered up with Doe Lashes for the most heavenly, fluttery eye look of the season. Our Divine Eyes collaboration celebrates the p...

Michelle Phan x Popshop Live

Join our founder Michelle Phan on her Popshop Live Channel where you will be able to get early exclusives, free giveaways and sneak peeks into our...

Clean Beauty Day

Get an inside look at our Product Development team's fave Clean Beauty products! Our wonderful PD team is behind all of our latest innovations and...

Commemorating Juneteenth

To commemorate Juneteenth, we’re donating 10% of June sales towards the Advancement Project, advocating for civil rights and racial justice. We ar...

Meet Avery Ota, The Artist Behind the Heirloom Collection Artwork

Meet Avery Ota, the artist behind the beautiful Heirloom Collection artwork that we have printed on our packaging and tote bags! What inspired ...

Celebrating Love: LGBTQ+ Pride Month

Viet Rainbow of Orange County (VROC)'s mission is to create a world where everyone has the resources and agency to thrive with dignity. VROC ...

Artist Spotlight: CRYSDO

Crysdo is our Creative and Production Specialist! WHAT INSPIRES YOU TO CREATE? Being able to turn dreams into reality. From the first spark of a...

AAPI Month: Highlighting Founders of Asian-Owned Brands

Putting a spotlight on AAPI-owned beauty brands, we've partnered with some of our favorite brands including U Beauty, PHLUR, and Emilie Heathe! ...

THE MAGIC OF EM

Michelle relaunch EM COSMETICS for full brand ownership and visionary expression. A new chapter was born. Since then, EM has continued to be a h...

Celebrate With EM! Michelle's Birthday Bundle

Introducing a limited-edition bundle of Michelle's beauty and lifestyle favorites. This curated collection includes full sized and travel ...