We are thrilled to announce an exciting event coming to Orange County, CA! Join us on at Da Vien Coffee, a hidden gem known for its hand-brewed coffee and unique flavors inspired by Vietnamese culture. When: Saturday June 17th, 11am-4pmWhere: 9562 Garden Grove Blvd, Ste A, Garden Grove, CA 92844 -Shop a selection of our best-sellers-Free Daydream Cushion Foundation with your visit*-Free Mini Pick Me Up Mascara with $40+ purchases*-Free 20% off Da Vien voucher with every purchase**while...

Welcome to our Midweek Boutique Experience the entire EM collection at your finger tips... Find your perfect shade and get exclusive access to new merch and freebies! When: Every Thursday from 11AM - 5PM Where: Our EM Office! 5875 Blackwelder St, Culver City, CA, 90232 Parking: Directly in front of our building or back lot, parking elsewhere may risk towing Card and Apple Pay only, Cash not accepted FINAL SALE, Limited Loyalty Redemptions, GWPs not Read more

Happy Holidays, Love EM Moment Drink your meditation  Sparkling Botanicals sparkling botanical tea   Sang Boxed Water

Introducing Project EMpathy Here at EM, we aspire to enrich our community through elevated beauty experiences, while being a sanctuary for self-care and providing a little of magic into people’s everyday lives. The Project EMpathy initiative aims to honor these commitments. Meet Beauty Bus Foundation We're partnering with Beauty Bus Foundation to celebrate kindness and compassion through giving back....

Enter into the Garden of EM Nature Lab Tokyo Doe Lashes Nếp Cafe & Brunch Atomic Creamery

Stemming from our shared love for empowering communities, self-expression, and passion in the beauty space, EM is excited to share more about our partnership with Laruce Brushes. The journey behind Laruce:  Laruce was created in 2019 by beauty entrepreneur, Mike Tran, with the intention of bringing excitement and passion to the clean beauty space. Tran sought to elevate and innovate the design and feel of Cruelty-free brushes.  He wanted to put out a product that was not only...

Doe x EM We've partnered up with Doe Lashes for the most heavenly, fluttery eye look of the season. Our Divine Eyes collaboration celebrates the perfect pairing of our classic Divine Skies Eyeshadow Palettes and gentle dreaminess of Doe Lashes. Meet the Founder: Jason Wong 1. Can you share with us your journey behind Doe Lashes? Doe was born out of my curiosity. I was observing my girlfriend at the time putting on her...

Join our founder Michelle Phan on her Popshop Live Channel where you will be able to get early exclusives, free giveaways and sneak peeks into our newest EM releases before anyone else. On Popshop Live, you'll be able to meet, connect, and directly engage with Michelle! Upcoming Shows: 7/27 @ 7PM PST: Michelle exclusively reveals our newest launch... Everglass Lip Dew! 7/29 @ 8PM PST:...

Get an inside look at our Product Development team's fave Clean Beauty products! Our wonderful PD team is behind all of our latest innovations and products. Laura is our Director of Product Development & Sourcing and Jamie is our Project Management and Sourcing Specialist! What is your favorite Cheek Clean Beauty Product & Why? Laura: Serum Blush - it gives the perfect, watercolor-like glow. The only product I...

To commemorate Juneteenth, we’re donating 10% of June sales towards the Advancement Project, advocating for civil rights and racial justice. We are also honored to interview Judith Browne Dianis, the Executive Director of Advancement Project. Advancement Project is a multi-racial, multi-generational racial justice organization with expertise in research, advocacy, and policy.  Judith Browne-Dianis has served as a lawyer, professor and civil rights advocate in the movement for racial justice and is hailed as...

Meet Avery Ota, the artist behind the beautiful Heirloom Collection artwork that we have printed on our packaging and tote bags!   What inspired you to become a graphic illustrator and artist? What inspires you the most when creating? I’ve loved drawing since I was very young, and I was incredibly lucky to have parents who always encouraged my artistic pursuits. Art was a way to explore my imagination and express my...

  Viet Rainbow of Orange County (VROC)'s mission is to create a world where everyone has the resources and agency to thrive with dignity. VROC is a grassroots organization based in Orange County, California that builds community and mobilizes intergenerationally. They are grounded in values of equity, healing, joy, and social justice. They primarily work with LGBTQ+ Vietnamese Americans and their loved ones through research, education, and advocacy, while also...

Crysdo is our Creative and Production Specialist!  WHAT INSPIRES YOU TO CREATE? Being able to turn dreams into reality. From the first spark of an idea to execution and seeing it all come together! WHAT DOES AAPI IN THE ARTISTRY SPACE MEAN TO YOU? I think it is...

Putting a spotlight on AAPI-owned beauty brands, we've partnered with some of our favorite brands including U Beauty, PHLUR, and Emilie Heathe!  We’d love to hear about your background: your family, where you grew up, what that experience was like, etc.

Michelle relaunch EM COSMETICS for full brand ownership and visionary expression. A new chapter was born. Since then, EM has continued to be a home for an incredibly creative and passionate team. Inspired by Michelle's empowering and inspirational leadership approach, we worked together to develop our company values and culture that we commit to everyday. OUR BRAND ETHOS  We...

  Introducing a limited-edition bundle of Michelle's beauty and lifestyle favorites. This curated collection includes full sized and travel sized products that are tried and true! Packed in a luxe plush bag filled with magic, just for you with any $149.00 Purchase*! Read more

Our first limited edition Heaven's Glow Radiant Veil Blushes, inspired by the radiant warmth of persimmons and the whimsical aura of cherubs. Escape into our secret garden to meet your new Heirlooms made with magic, just for you.  FORMULA HIGHLIGHTS This formula has soft, pearlized pigments that create luminosity and radiance without heavy shimmer or glitter. Formulated in Italy, this unique mixture of pearlized powders and creams are combined, pressed, and baked for 12...

Celebrating female empowerment this International Women's Day with the EM team! We are proud to be female-founded with a team of majority women. Here in the office and in our EM community, we provide a space for women to learn, express, and thrive!  Get to know some of the women on the EM team!      WHICH FEMALE DO YOU ADMIRE OR LOOK UP TO AND WHY (COULD BE SOMEONE YOU KNOW)?  ...

Jackie Aina is a digital personality, entrepreneur, and beauty maven. With almost 13 years on YouTube, Jackie has advocated for better visibility of Black women and people of color within the beauty industry. Now, she continues to spread her message of diversity, inclusivity, and self care within the lifestyle industry and through her brand, FORVR Mood.   ...

Let's celebrate Black History Month! We are excited to champion and support one of our favorite Black-owned businesses, Mented Cosmetics. At Mented, pigment is their passion! KJ and Amanda came together to create a line of beauty products that work across all complexions. They believe that "everyone deserves to find themselves in the world of beauty".   LEARN ABOUT THEIR BRAND JOURNEY Image: Amanda left & KJ right ...

Meet Almira from Almir + Co., the artist behind the Masterpiece Collection sculptures and columns. These home decor art pieces are handcrafted in their studio in Los Angeles. Almiri & Co. create their own molds, and they strive for sustainability with their formulation, paster and hemp. The intent behind their methods is to conserve resources, from the air drying process to water usage.  ARTIST SPOTLIGHT   EM: What inspired you to get into handcrafted plaster home decor, and begin Almir + Co.! Almira: My inspiration came from...

As rare as pearls in the sea and as bright as stars in the galaxy, Cosmic Pearl is the newest addition to EM Cosmetics. Do you ever wonder how many galaxies and stars there are in the sky? Imagine a star reaching its prime, shedding its final form through an explosive supernova blast, leaving its remnants to scatter across the galaxy. Our unique formula combines lustrous pearly pigments with Dewychrome Technology that gives each an otherworldly shine that...

Autumn brings about many exciting changes! But if there’s one change you definitely need to make this season, it’s your beauty routine. Dermatologist Dr. Kendra Bergstrom says that weather changes can affect your skin’s health and even its appearance. As your skin becomes more dry and sensitive, you may notice that your trusted skincare and makeup products may not give the best results anymore. To help you transition your beauty...

What is Autumn Equinox? You made it to the middle of the year, well done! The Autumn Equinox happens once a year, when the Sun enters the energetic realm of Libra. This is a time for beautification, self preservation, and developing a sense of balance. Grounding exercises and learning to say “no” are wonderful self care practices, especially because this is not a good time for overexertion. Tend to your body with...

There is nothing better than sweet summer days! The warm summer sun gracing you skin, sun-kissed cheeks and radiant makeup looks that are the epitome of your skin but better. We hope that you are enjoying these summer moments as much as we are! If you want to learn our favorite way to layer EM products for the perfect radiant summer look, as well as a secret recipe for a sweet summer layered trifle dessert— keep reading! Recipe For Radiant...

Mascara is a staple in almost everyone’s beauty routine whether you like to go full glam or wear a subtle, no-makeup makeup look. Everyone has their go-to mascara, the one they’ve been using since they were in their teens, but have you ever stopped to wonder what’s in your mascara and how it could be affecting your lash growth? Tubing mascara is the holy grail of mascaras when it comes to protecting your lashes and leaving you doe-eyed...

We are so excited to introduce you to EM’s very first highlighter! An ultra-sheer, multi-chromatic cushion formulated with pearly pigments to give your cheeks the ultimate reflective glow. The unique serum texture is infused with skin empowering ingredients such as Niacinamide, Sacha Inchi Oil, Hyaluronic Acid, Squalane and Vitamin E, plus a micronutrient cocktail to help hydrate and refine skin while providing a radiant, illuminating sheen. We strive to create products that are made with efficacious skincare ingredients and high...

Growing up we all establish traditions with the people that we love, whether it's for a holiday, a weekly family activity, or a cultural tradition— they are something established very early on and are forever held close to our hearts! Here at EM, our AAPI team members all have very special beauty traditions that they want to share with the community! Be sure to comment your favorite tradition down below.   MICHELLE, FOUNDER OF EM COSMETICS VIETNAMESE

The moon is a beautiful and powerful energy that illuminates our universe. As it journeys through its eight lunar phases, your mind, body and spirit transition into phases as well! We have created some magical tools to help you align with the moon energies to set yourself up for success and manifest the life you desire. MOON JOURNALS 🌙 This journal serves as your guide to help you through each moon phase and align with the cosmic...

Spring is here! Everyone is looking forward to fresh blooms and fresh faces. Blush is the ultimate springtime product to give you a perfect, sunkissed glow. The key to achieving the look you want is where you apply your blush. Are you wanting a youthful radiance or maybe a lifted and sculpted look? Blush placement can change your entire appearance! We’ve put together three different ways to achieve your desired springtime glow using our Read more

Happy International Women's day to all the strong, powerful and inspirational women who make this world a bigger and brighter place. We encourage you to use your voice and to never give up on your dreams, there is no goal to big or too small. You can do it all. We interviewed a few of our favorite women and we hope you find inspiration through their stories and advice. Carina Chaz | Founder of @DedCool...

Are you ready to fall in love? Meet Heaven’s Glow Radiant Veil Blush in Venetian Rose. This new shade is the powder blush you know and love, now incorporating the romantic pinks of the classic Venetian Rose with golden pearly pigments for the perfect soft glow. Thoughtfully crafted and baked in Italy, Heaven’s Glow Venetian Rose blends effortlessly to provide a smooth, velvety finish. We’ve taken our fan favorite Heaven’s Glow formula and added a little bit of...

It’s that time of year again! The time to enjoy traditional dishes, celebrate, reunite (virtually this year) with your loved ones and embrace new beginnings! Lunar New Year is an annual 15 day celebration that falls on the second new moon after the winter solstice on December 21st. This year it is on February 12th and marks the beginning of the Year of the Ox. The Ox is the second animal of the Chinese zodiac and represents the...

From the beginning, EM Cosmetics has formulated all of its products with skin-loving and efficacious ingredients that help not only nourish and protect your skin, but give you a flawless and healthy finish. EM’s founder, Michelle Phan, has always been an advocate of skincare as an essential first step for healthy, radiant looks, which is why we are so excited to launch our very first skincare innovation! Michelle often travels around the world to work on formula development...

All of our products are designed with skincare in mind to give you a nourishing and flawless finish. We’re dedicated to creating products that practice what we preach: “Makeup Meets Skincare.” You should never have to compromise protecting your skin for beauty. With cold winds and dry weather quickly approaching, we’ve put together a list of our most hydrating products to keep you glowing and dewy all winter long.  Color Drops Serum Blush

A collection inspired by nostalgic and romantic tones, Divine Skies in Faded Clementine is both charming and passionate. Comprised of eyeshadow shades representing deep clementine sunsets paired with touches of gold, cabernet and deep mahogany tones this palette represents the place where magic and love meet. This versatile collection allows you to create looks that are bold and daring as well as natural and romantic. We’re excited to share some of our favorite looks...