SIGN UP FOR SMS & GET 10% OFF

DISCOVER NEW SOFT SPOKEN RENDEZVOUS EDIT

HOLIDAY SETS HAVE ARRIVED

Submitted orders cannot be edited. All Replacement order costs are responsibility of customer

Your cart is empty

Continue shopping

EMCHANTED
WONDERLAND

Give the gift of whimsical wonder with our holiday sets featuring new, exclusive items!

Shop Now

NEW SOFT SPOKEN
VELVET LIP CRÈME

RENDEZVOUS
EDIT

Discover our bestselling, sumptuous
matte formula in 3 new Fall shades

Shop Now

EXPERIENCE
EM AT YOUR
FINGER TIPS

SHOP EM IRL

Learn More

EMCHANTED
WONDERLAND

Give the gift of whimsical wonder with our holiday sets featuring new, exclusive items!

Shop Now

NEW SOFT SPOKEN
VELVET LIP CRÈME

RENDEZVOUS
EDIT

Discover our bestselling, sumptuous
matte formula in 3 new Fall shades

Shop Now

EXPERIENCE
EM AT YOUR
FINGER TIPS

SHOP EM IRL

Learn More

WELCOME TO WONDERLAND

GET
ENCHANTED


Experience our most charming shades and exquisite textures to add a touch of magic to the holiday season.

Shop Now

LET'S RENDEZVOUS

Experience 3 new Soft Spoken shades, caressing your lips with an elegant, soft focus that blurs fantasy and reality. Close your eyes and enter a world of careless whispers with these timeless, transitional autumn shades. 

Michelle wears shade Wednesday
New autumnal shades that enchant and seduce...

FALL MUST HAVES

Hush
Flirt
Wednesday
Whisper
Petal
Tender
Intuition
Flutter
Manifest

Soft Spoken

Velvet Lip Crème

0.0 star rating Write a review
$ 24

Terra

So Soft Multi Faceplay

Bronze + Sculpt

4.7 star rating 231 Reviews
$ 30

Autumn Sky

Color Drops

Serum Blush

4.8 star rating 17 Reviews
$ 28

daydream-cushion-tinted-spf-gentle-light-compact
daydream-cushion-tinted-spf-gentle-light-swatch
Gentle Light

Daydream Cushion

Foundation SPF 50 PA+++

4.7 star rating 335 Reviews
$ 48

Temptress

Everglass

Lip Dew

4.7 star rating 25 Reviews
$ 22

Venetian Rose™

Heaven's Glow

Blush

4.9 star rating 184 Reviews
$ 34

Brown

Brush Tip

Illustrative Eyeliner

4.7 star rating 305 Reviews
$ 22

Da Vinci

Divine Skies

Eyeshadow Palette

4.8 star rating 84 Reviews
$ 42

NEW

PILLOW PLUSH
BLUSH

Discover the sensorial, cushiony formula that instantly gives you a soft,
airbrushed "second skin" look

SHOP NOW

Commitment to Clean

Clean formulations is a requirement for every product we develop, but we also develop formulas that are safe for all skin types. Our products are:

*Excluding Pick Me Up Length & Volume Mascara
**Excluding Illustrative Eyeliner Brush Tip
We work everyday to increase this list; see our website product pages for specific additional claims we have on our products.

Soft Spoken Velvet Lip Crème

So Soft Collection

Daydream Cushion Foundation SPF 50 PA+++

fine-liner-brow-pencil-light-taupe-open-spoolie

Light Taupe

Fine Liner
Brow Pencil

$ 20
Strawberry

Strawberry

So Soft
Blush

$ 30
Flutter

Flutter

Soft Spoken
Velvet Lip Crème

$ 24

GET MISH’S LOOK

GET MISH’S LOOK

fine-liner-brow-pencil-light-taupe-open-spoolie

Light Taupe

Fine Liner
Brow Pencil

$ 20
Strawberry

Strawberry

So Soft
Blush

$ 30
Flutter

Flutter

Soft Spoken
Velvet Lip Crème

$ 24

KEEP YOUR
HEAD IN
THE CLOUDS

Discover the Cloud 9 Daydream Eye Mask that everyone's talking about! Features custom deep eye sockets to prevent makeup from smudging during your mid-day meditation or naps.

shop now

ABOUT EM

t EM, we strive to create products that illuminate your inner radiance. We believe that your beauty experience should be an intuitive, everyday moment of self-care that celebrates your uniqueness and lifts your mood.

Accessibility
Adjust text colors
Checked mark
Adjust heading colors
Checked mark
Adjust background colors
Checked mark
Powered by CodeInspire ↗