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Mascara is a staple in almost everyone’s beauty routine whether you like to go full glam or wear a subtle, no-makeup makeup look. Everyone has their go-to mascara, the one they’ve been using since they were in their teens, but have you ever stopped to wonder what’s in your mascara and how it could be affecting your lash growth? Tubing mascara is the holy grail of mascaras when it comes to protecting your lashes and leaving you doe-eyed and smudge free all day long! 

One of the greatest benefits of using a tubing mascara is the conditioning ingredients that are in them. EM Cosmetic’s Pick Me Up Mascara is formulated in Korea with Pro-Vitamin B, Hyaluronic Acid, Rice Extract & Tsubaki to help condition lashes. Our brush, which was specifically engineered in Italy, works for all eye shapes and sizes coating every lash with the ideal amount of product for an effortless application. Combined with a rich, black pigment, this mascara lasts all day and doesn’t flake, smudge or run making it sure to be your new favorite. 

Now, you may still be wondering, “What does tubing mascara even mean?” We’re here to answer all your questions! As opposed to simply painting a coat of mascara onto your lashes, tubing mascara is made up of polymer fibers that wrap around each lash, individually coating them. This helps them hold their curl, so you don’t have to worry about your lashes losing their volume like they would with a basic mascara. The polymers in this tubing mascara leave your lashes feeling light and flexible while also nourishing them using the nutrients and vitamins in the formula. Your lashes will never look better and you’ll never have to worry about your mascara damaging them! 

Still curious about the ingredients? Take a look at what will make Pick Me Up the beauty staple that you’ll recommend to all your friends! 

  • Pro-Vitamin B-  Commonly used in hair care, this vitamin locks in hydration and creates a thin layer of moisture along the surface of the hair to add shine and softness.
  • Hyaluronic Acid- You might be using this power ingredient in your skin routine, but did you know it encourages stronger lashes? It helps strengthen brittle lashes and follicles, preventing future breakage.
  • Rice Extract- This hair conditioning ingredient enhances the appearance and feel of your lashes while providing extra moisture, rich in amino acids. 
  • Tsubaki Oil- Extracted from the Camellia seed, this oil can strengthen the lash from inside to protect against damage, making lashes more flexible.

We’ve been saving the best part of this mascara for last! You might think that with ingredients like polymer, this mascara would be difficult to remove, but this tubing technology easily comes off with warm water, no makeup remover required. Since the formula is smudge-free you won’t be left with raccoon eyes after removing it! 


Pick Me Up mascara is everything you need in a mascara formula going into the upcoming summer season! It’s the best way to keep your lashes healthy and long without any running or clumping. You can purchase it now at!


Are You Warm, Neutral, or Cool?

Warm: looks the best in peach, coral, terracotta, warm brown, bronze and gold.

Neutral: looks the best in rose, berry, mauve, taupe, soft pinks, brown, and grey.

Cool: looks the best in icy pink, wine, cool grey, black, and silver.

Are You Soft or Bight?

Soft: looks best in a more blended palette. Low contrast with natural brows and rounded facial contours.

Bright: looks best in bolder, more vibrant statement colors. High contrast with defined brows and facial contours.



Warm & Bright & Lively



Cool & Soft & Elegant