Stemming from our shared love for empowering communities, self-expression, and passion in the beauty space, EM is excited to share more about our partnership with Laruce Brushes.

The journey behind Laruce: 

Laruce was created in 2019 by beauty entrepreneur, Mike Tran, with the intention of bringing excitement and passion to the clean beauty space. Tran sought to elevate and innovate the design and feel of Cruelty-free brushes. 

What makes the Duo Fibre LR316 brush so perfect for cream and powder blushes? 

The extraordinarily soft duo-layered bristles are designed to seamlessly blend creams and powders. It can perfectly pick up loose and pressed powers like our Heaven's Glow Blushes or blend out creamy blushes and bronzers like So Soft!

Plus it's hypoallergenic!

Iconic studded handles:

The studded soft-matte finish handle makes every brush easy to grip and adds that extra touch of luxury to your everyday makeup routine.

Bringing empowerment, passion and self-expression into the beauty space:

Laruce encourages its fans to dive into their world and create with poise and boldness. Our collaboration is inspired to bring out the individuality of every artist while working towards more sustainable ways to produce and contribute to the beauty space.