MEET THE MARKETING TEAM

MEET THE MARKETING TEAM

Hometown: Bogotá, Colombia

Zodiac sign: Taurus 

Instagram: @lordssssssss

Describe your job at EM in three words?Creative, inspiring, and enjoyable.

Three beauty products you can’t live without?

★ EM Cosmetics Micro- Fluff Sculpting Brow Cream

Benefit They're Real Mascara

Milk's Vegan Milk Moisturizer 

What is your go-to beauty look? 

Pink shimmer eyeshadow, fluffy brows, and peachy-pink blush.

What is a typical day in your role at EM Cosmetics?

I don't think there is such a thing as a typical day at EM, and that is what makes it such a fun job/ role! Some days will consist of mostly content creation (either in house, or bigger on productions). While other days consist of a lot of strategic planning for upcoming months and social campaigns. A lot of my time also goes into influencer marketing, so sometimes 90% of my day will consist of organizing influencer partnerships, agreements, etc. In the marketing team, we spend a lot of time brainstorming and searching for new and innovative ideas for campaigns, which is definitely a very fun part of the day-to-day!

What’s your guilty pleasure?

Binge-watching conspiracy theories and murder mysteries 😃One of my favorites is Murder, Mystery & Makeup Monday by Bailey Sarian!

What does your typical Sunday look like?

I think it depends on the season! During the Summer, I spend most of the mornings at the beach with my boyfriend and dog. But as it gets colder I go to the flea market, or small brunch places a lot on Sundays! On Sunday nights, I love catching up on any new movies I haven't watched or even binge-watching telenovelas! 😝

Hometown: Riverside, CA

Zodiac sign: Leo

Instagram: @hilllzzz 

Describe your job at EM in three words?

Analytical, creative, fulfilling.

Three beauty products you can’t live without?

Drunk Elephant's C-Firma Day Serum

Youth to the People Adaptogen Deep Moisture Cream

EM Cosmetics Lip Cushion in Magic Hour

What is a typical day in your role at EM Cosmetics?

Day-to-day I manage site operations/ customer experience, as well as all digital marketing. I spend most days putting together site performance + sales reports, planning and writing marketing briefs for emails, paid advertising and website content -- as well as working collaboratively with EM's marketing team on upcoming projects, promos and new product releases.

What is your go-to beauty look? 

My go-to beauty look is "no make-up" make-up. I enjoy being put together, but don't like wearing a lot of makeup. I usually wear tinted moisturizer + concealer, our Heaven's Glow (both shades) Magic Hour as a blush/highlighter, Faded Clementine as a bronzer/eyeshadow, Micro-Fluff in brunette, and mascara!

What’s your guilty pleasure?

Real Housewives Franchise 😆

What does your typical Sunday look like?

My typical Sunday usually starts with coffee + breakfast, followed by a hike/walk (depending on what I did the evening before), grocery shopping, catching up with my sister via FaceTime (who lives in Germany) and preparing for the upcoming work week. I reserve Sunday's strictly as a lazy day!

Hometown: Clovis, CA
Zodiac sign: Leo
Instagram: @TheBreannaRose

Describe your job at EM in three words?
Rewarding, Collaborative, Strategic 

Three beauty products you can't live without?

Color Drops Serum Blush

Lip Cushion

★ Cushion Foundations

What is a typical day in your role at EM Cosmetics?
No two days on are the same, but if I averaged all the days in the year, a typical day would start with morning coffee & goal setting in our open-concept office. Next, I review sales, promotional performance and double-check low inventory counts. This lens informs all decisions I make for the rest of the day that pertain to promotions, sampling and partnerships. Then I'm off to midmorning meetings which usually center around new product launches, campaign ideation or marketing strategy. When I'm able to break away, I love taking a quick walk around Culver City during lunch. There are so many great spots to grab an afternoon cappuccino and while I wait I catch up on the video and photo updates of my toddler. Seeing how much fun she has dancing and at music class is a great way to mentally reset with positivity and gratitude. After lunch, I'm back at my desk preparing discussion points for upcoming external and internal meetings. One of the best parts of my job is interfacing with different departments within the company as well as talking to potential brand partners outside of EM. Most days end with a one-on-one touch base with various team members. I love this time because we're able to review upcoming projects, brainstorm new ideas together and connect both on a personal level as well as talk about career goals. Before I leave the office, I close the loop on open emails, review the meeting schedule for the following day and make sure all presentations are ready.

What is your go-to beauty look?

I am all about quick, effortless makeup but I still want to feel like put together, which is why I was drawn to EM Cosmetics. It takes about 3 minutes to create my everyday look which consists of: Illustrative Eyeliner in Black Brush Tip, Loads of Tubing Mascara, Micro-Fluff Sculpting Brow Cream, a cushion foundation to even my skin, Color Drops Serum Blush. if I have time, Infinite Lip Cloud with bronzer and highlighter!

What's your guilty pleasure(s)?

Watching Keeping Up with the Kardashians- I grew up as an only child and love seeing the sister dynamic

Beauty Tech- I'm an early adopter and huge nerd so anything in the intersection of my two loves is of high interest

GP's Lifestyle Brand Goop- I once cried talking about my love for Goop and I. Never. Cry. I applaud the brand's ability to shed light on emerging trends and have loved watching the lifestyle outlet become an e-commerce powerhouse

Lilly's Chocolate Chips Mixed with Smart Sweets Gummy Bears- All of the fun without the sugar crash

What does your typical Sunday look like?

Violet, my 1-year-old, sings songs until I wake up. I make a latte for me and heart-shaped waffles with berries for her. Typically we do a baby dance class at Zooga on Melrose. Then I hit Equinox for a sweat session. If my husband is going to be in town we'll pick him up from the airport. If he's away doing comedy, I head to my in-laws for dinner. My father-in-law was a rock & roll band manager and my mother-in-law has great business insight. It's fun listening to stories and getting their advice, plus Violet adores spending time with them. I wrap the evening up by rocking my daughter to bed around 10 pm. I make another latte, stream a Sunday Service via the Churchome app and start on chores. By the time I'm done, I'm looking forward to Monday morning and the change it pace work will bring! 

Hometown: Palm Springs, CA.

Zodiac sign: Pisces

Instagram: @ashleighsalous

Describe your job at EM in three words?

Creative, fun, and collaborative

Three beauty products you can’t live without?

This is hard, but I’d have to go with:

★ Sunscreen (My favorite is Krave’s Beet the Shield)

★ Morning Dew Crystal Lip Gloss

★ Brush Tip Illustrative Eyeliner in Brown

What is your go-to beauty look? 

Purlisse Tinted BB cream

 Micro-fluff Sculpting Brow Cream

★ Shimmery pink eyeshadow I love the Colourpop Super Shock Shadows)

Thrive Mascara 

Marc Jacobs O!Mega Bronzer

★ Becca Highlighter 

What is a typical day in your role at EM Cosmetics?

One of my favorite things about working at EM is that no day is the same! My job is very collaborative, which I absolutely love. Most days I have meetings with other team members to brainstorm and plan upcoming product launches, campaigns, and marketing activities.  A major part of my role is to create product marketing, so I will spend a lot of time testing our new upcoming products to create product copy and campaign copy. Since we are an online-only brand it’s very important that we are as descriptive as possible! I work with marketing and creative team on creating campaign mood boards for upcoming photo and video shoots which is always super fun too!

What’s your guilty pleasure(s)?

The Bachelor— I’m very invested lol. I also love the snatchelor podcast where they recap the episodes and spill all the tea.

Chick-fil-a. I love it so much that we implemented Chick-fil-a Thursdays at the office! 🤪

What does your typical Sunday look like?

I love Sundays! It’s what I consider my “reset” day. I will usually walk to the Melrose Farmers Market with my roommate to get grab a coffee or smoothie and pick up some fresh veggies and fruit for the week. They also have this really amazing hummus that is to die for. When I get home I clean the house, make a grocery list, head to Trader Joe’s to pick up groceries for the week. My roommate and I will almost always make dinner together and do some type of self-care routine, then end the night with a glass of wine and whatever show we are currently watching (right now we’re watching Grey’s Anatomy)! During the summertime, it’s always fun to squeeze in a Sunday Funday here and there :)



Hometown: Sacramento, CA 

Zodiac sign: Pisces

Instagram: @girlsguidetothedrugstore

Describe your job at EM in three words?

Making People Happy! 

What is your go-to beauty look? 

Black Liquid Eyeliner, Bold Lip Color, Blush and lots of mascara! 

Three beauty products you can’t live without?

★ All shades of EM Cosmetics Infinite Lip Clouds

★ NYX Born To Glow Foundation 

★ Pacifica Cherry Matte Loose Powder 

What is a typical day in your role at EM Cosmetics? On the daily, I work on building relationships with our loyal customers, answering emails and processing returns. I make sure to have an awesome playlist ready to get me through the day! 

What’s your guilty pleasure? Buying new makeup 💄 

What Does your typical Sunday look like? Attending church with my husband, having lunch at Disneyland and then relaxing at home 💕

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