Your Bag
Your bag is empty.
shop all makeup
subtotal $0.00
view bag Continue Shopping
free shipping for orders within the u.s. over $45!

5 DAYS OF FREEBIES

get a free career life palette when you spend $50 or more! Offer valid for 24 hours only, check back tomorrow for new freebie of the day! No coupon code is necessary to get offer.

shop now

ALL ABOUT EM: GET THE BACKSTORY!

read all about how em michelle phan came to be, and the products that were inspired by michelle’s community of beauty lovers!

about em

michelle's current faves

Matte Lipstick - $15

a matte lip is one of my favorite looks. this lipstick is super rich, creamy and hydrating, so the color will stay bold and won't dry out!

shop now

Shade Play Cheek Palette - $28

from blushing to bronzing to highlighting, the ultimate blush duos create perfectly chiseled cheeks!

shop now

Waterliner - $18

finally, a liner just for the waterline! this pencil glides on so smooth – no tugging! bonus? there’s a built in sharpener and smudger at the tip.

shop now