intense color eyeliner


inspired by the girl whose eyeliner is a desert island essential.

this richly pigmented liner grabs everywhere, including your waterline—without budging or smudging.



black night

In Stock

 in color black night

line your waterline

one thing i’ve always shared in my videos is lining your waterline. it’s a favorite trick of mine to complete any eye look! dark shades define. light shades brighten. it’s the perfect accessory for your eyes.

Summary of Customer Ratings & Reviews


by 336 people

  • color
  • texture
  • value
  • quality


Nov 15, 2014

  • black night

I'm really surprised not many people have pointed this out yet. This eyeliner is so dry, it hurts my eyes to apply. I'd rather spend the extra $ on an urban decay eyeliner. Sharpening is almost impossible. That being said, it's not the WORST liner I've ever tried, so that's why I gave the 2 stars.

gift success

Nov 12, 2014

  • black night

my mom is always asking for my makeup advice. so when she was needing a new eyeliner for her waterline i immediately went to em cosmetics, and found this gift thats made by the best for the best. thanks michelle! I'm so excited the treat my mom to this holiday surprise!


Nov 11, 2014

  • bronze kiss

I'm not a huge fan of eyeliner, but I did buy two from last year when there was the buy one get one free (I believe cyber Monday) sale. I bought the bronze kiss and rose gold one and I'd use it about three times a week. The bronze kiss one constantly snapped no matter how lightly I'd use it and it would easily smudge off after two hours. It then literally split into two (like vertically down the middle) and I couldn't use it. The rose gold was better. It stayed and didn't smudge but again it cracked down the middle vertically when I tried to use it a little while after. So I guess it doesn't work well long term?

Great buy

Nov 5, 2014

  • chocolate dream

Smudge proof, waterproof and easy application. Overall a great eyeliner for the price BUT it does break very easily. I have had it broken on me twice! That's the only drawback I found


Oct 31, 2014

  • emerald

I was SO excited to get a green eyeliner. I really respect Michelle Phan and the reviews said "No smudges." When I got the eyeliner I put it on my lower lash line and water line. Within half an hour it had smudged, my under eyes were completely covered in blue-green smudges, I was out in public and I couldn't have been more embarrassed. I never use it on the water line now, even though that's what it's supposed to be for. It was a complete waste to buy it.


Oct 9, 2014

  • black night

I have this waterliner and it is highly pigmented... I use it everyday since this is one product I can't live without !

Arrived empty..

Oct 9, 2014

  • chocolate dream

I was very excited for this eyeliner, but it arrived empty.

Pretty good :)

Sep 19, 2014

  • black night

It’s smooth, and easy to use- doesn’t even smudge! It actually lasts all day long, believe me. It’s just hard to take off, you’re gonna need makeup remover.

Really smoothes to use

Sep 19, 2014

  • chocolate dream

I try lots of eyeliner to use, I always mess out, this one I can do better!


Sep 15, 2014

  • in the nude

It's creamy and very easy to blend, but it doesn't smudge! It stays on all day! I get a lot of compliments were I wear this to school! You have to get the water liner!

Good waterliner but does tend to smudge

Sep 13, 2014

  • black night

I have this product in both Emerald and Ros Gold. I really like using the Ros Gold because it does work great as a waterliner--it helps to brighten my eyes quite a bit. The emerald is nice as well, but I had hoped that the color would be a little darker than what it is. Also, when used as an eyeliner it does tend to fall prey to the pencil liner problem of getting fallout underneath the eyes (even after using the smudger). The stick itself also has fallen out sometimes. It's not bad, but if I purchase this again it will probably only be for waterliner purposes.

love it! but sharpening....

Sep 12, 2014

  • amazing grey

I previously purchased this waterliner in "chocolate dream" and I loved how smoothly it applied! But, I think that it's because of it's softness that it breaks so easily :( Whenever I had tried to sharpen it, no matter how careful I was, it would sometimes break off. I am, however, trying it out again in "amazing grey" so we'll see how it goes this time. The reason I purchased again was due to the fact of how amazing, long-lasting, and intense the waterliner is. Let's hope it won't break as easily this time!

Sharpening problems

Sep 7, 2014

  • black night

I really liked this product when I received it. It was easy to use and the color was great. When the tip became dull I tried to sharpen using the built in sharpener, but it wasn't as sharp as before and as I continued to sharpen it the tip kept breaking off. This is a great eyeliner besides the fact that it beaks so easily.

it breaks off easily

Sep 3, 2014

  • black night

i really enjoy using this product. i love the consistancy and it lasts pretty long. but i have an issue that it breaks off easily and after applying about four times or five. and... i just had it this much i think you have a problem with the formula :'(

Breaks and dries out

Aug 27, 2014

  • black night

I usually like to write good reviews but I'm beyond disappointed in this product. The first couple of uses I fell in love with it and it became my daily go to liner. Both liners fell out of the tube the first week, decided to stick them back in and try to use the rest but I wasn't getting that sharp/precise line I was getting before. After having them for like 2 months they dried out, BOTH of them. I can no longer use them, not even after sharpening them. I fell so bad for the people I recomended these to, all my friends who ordered had the same issue: breakage and drying.

Great product, poor packaging

Aug 4, 2014

  • bronze kiss

First- I actually bought Ro's Gold. Second, and the important part- Love love LOVE the product! Slides on great and is perfect for your waterline. Unfortunatly, the packaging NEEDS work. The stick always falls out... Fix this, and it's perfect.

Swatches well, performs poorly

Jul 29, 2014

  • in the nude

I normally don't write product reviews, but I couldn't let this go unsaid... I had high hopes for this product from previous reviews, and ro's gold being so popular, but it's not that great. The formula is drier than other mid-high end eyeliners I use which explains why the darn thing keeps sliding out of its tube

MK, Alexandria, VA

Jul 28, 2014

  • chocolate dream

I also LOVE the waterliner and have ordered and used two of them. It is the first eye liner product I've found that really works, and I'm 62! But...both of mine both broke and fell out of the holder or back into the holder, and so they had a too short life. One arrived with the color stick already broken. I feel conflicted; I really like the product but it is more expensive than it looks since some of it was lost or not usable...

point falls out

Jul 16, 2014

  • black night

Great lasting eyeliner, doesn't irritate my eyes and looks good. Only problem is that it keeps falling out of the pencil--its very hard to use when the tip just slides all the way right back in OR falls out when tilted.

love/hate relationship with this em product

Jun 29, 2014

  • sunshine yellow

I have bought sunshine yellow, rose gold, and bronze kiss. My first purchase was bronze kiss. When I opened the water liner lid, the whole stick fell out of its tube. I was able to get it back inside but it still continues to slip out sometimes. However, besides the bad packaging, I really love the color of all my purchases. Each stays true to how it is advertised on the website. I don't think it lasts very long so make sure you stick it in your bag.