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intense color eyeliner


inspired by the girl whose eyeliner is a desert island essential.

this richly pigmented liner grabs everywhere, including your waterline—without budging or smudging.



black night

In Stock

 in color black night

line your waterline

one thing i’ve always shared in my videos is lining your waterline. it’s a favorite trick of mine to complete any eye look! dark shades define. light shades brighten. it’s the perfect accessory for your eyes.

Summary of Customer Ratings & Reviews


by 320 people

  • color
  • texture
  • value
  • quality

Beautiful color, Bad packaging

Feb 28, 2014

  • royal amethyst

I got the amazing grey, and the color is lovely. My first two uses were flawless. It stays on the water line better than most. When I just went to use it for the third time, the entire stick flew into the sink (gross). The pencil itself never left my hand, so it is obviously a packaging issue. This product is way too expensive considering I only got to use it twice. If really should be sealed into the container better. Very disappointed. Will not repurchase. I also noticed when it fell out that there is not very much product to begin with, because that was the entire stick after two uses!


Aug 30, 2013

I haven't tried much of the other EM products but since this was on sale for a weekend, I thought, "Why not?" And boy was I glad I did. Over some excruciating decision making, I chose the Rose Gold. The first day I tried it on, I fell in love. The pigment was great, it was a distinct yet light color that brightened up my eyes. It also lasted for over 10 hours!! I mean come on... that usually doesn't happen. If it wasn't so expensive, I'd probably get more colors. That's the only downside, the price... Then again, all EM cosmetics are too expensive for a college student...

BEst waterliner!!

Jan 5, 2014

  • in the nude

I am absolutely IN love with this waterliner!! I am so glad I purchased this.. "In The Nude" was one of the Em Cosmetics i purchased and it is the ONLY thing i use now, it has a beautiful color payoff and brightens my whole eye up..not to mention it stays on all day!! I've told so many people about EM!!

Breaks easily

Apr 2, 2014

  • royal amethyst

I've read many reviews about how the waterliner broke easily but I assumed it wouldn't happen to me since I take great care of my stuff. I purchased the emerald and black night sticks. The black night stick broke after only two uses. I was going to use it a third time when it flew out and landed on my counter. For the money, I wouldn't purchase it anymore considering it's a common issue.

Pretty disappointed

Dec 1, 2013

  • black night

I was super excited to make my first em cosmetic purchases, as I have been an avid fan of Michelle's blog since 2008. I purchased several of the waterliners, including black night, royal amethyst, sunshine yellow, and ros gold. As soon as I took the cap off from the eyeliner, the entire pencil part came out. I thought it might just be the one color, but I've had several issues with the multiple pencils where the pencil part just comes out at once, and I have to push it back down and slowly twist the amount I want to use. In addition, I'm not sure if it's intended, but the part with the smudge, sometimes when I try to pull the cap off, the entire part comes off and I have to put it back on and try to gently lift just the cap. It made me feel like the packaging was on the cheap side. In general, the products are okay - I was hoping this would be the eyeliner that wouldn't smudge but I am still having issues with smudging. But I am definitely not pleased that the entire product keeps coming out of the packaging.

want this in waterproof!

Jul 25, 2013


i really wanted to love the "in the nude" liner because i have been dying to get my hands on a good peachy shade to line my waterline. when I tried this on, i was in love - my eyes looked so bright and awake. however, my eyes are also prone to tearing, and within the hour most of the liner had washed away. for something that will be used on the waterline, i feel that a strong waterproof formula is a must.

I was invited to try product


Aug 30, 2013

  • emerald

Eyeliners are one of my big problem areas when it comes to makeup. I have extremely sensitive eyes and allergies so there is a lot of rubbing, watering, and product sensitivity going on. I have had to deal with the fact that 30 minutes after I put eyeliner on I'm going to be wearing it under my eye in huge smudges or its going to come off all over my hands. In all honesty I was expecting that Em's waterliner in Emerald was going to be exactly the same. THANK GOD! I was so wrong. First, it is probably the smoothest glide I've had on a pencil. I have fairly loose lips, they wrinkle up and it can make getting a straight smooth line hard. I didn't have any problems at all. Then the color. AMAZING! it was this brilliant green that made my green hazel eyes just pop with color. I used the smudge at the other end just lightly to smooth it out. The First thing I noticed after putting it on was that I wasn't rubbing it like crazy. I have a few drugstore eyeliners that have made my eyes itch like crazy. I didn't even notice I was wearing eyeliner. I work a lot, my sleep is mostly catnapping and I rarely remember to remove my makeup so I end up sleeping in it a lot. Not great to do I know and I always end up with raccoon eyes in whatever color eyeliner I was wearing. I got up from my nap and was surprised to find that I didn't have green raccoon eyes in fact, I realized I'd had it on for almost 24 hrs and the only thing that had happened was it went from bold and popping to smooth and smokey. I absolutely love this product and have already recommended it all over the place. I'm definitely going to stick with Em when it comes to eyeliners and can't wait to purchase more. The only con - The price. I'm a freelance writer and one a fairly restrictive budget. I'd love to see this at a slightly cheaper price so I could afford to purchase more all the time instead of just a couple times a year.

Product eyeliner twists up to about 3 cm or 1 1/4 inch long

Nov 18, 2013

  • black night

i love the product itself and the idea was genius! It glides on smoothly and I also love the packaging! They also provide a return label just in case if anything is damaged. I will be returning my black night waterliner because it's broken. anyways, I love ros gold! It's a beautiful color! It truly made my eyes pop! This is just what I wanted! Instead of ros gold eye shadow on my waterline, I can now use this! :) however, i was pretty disappointed to see how much product there was in the eyeliner. if you twist the eyeliner, it is about 3 cm or 1 1/4 inch long. I feel like I spent a lot on this product and it could have more eyeliner product. Urban Decay has $19 eyeliner that weighs about 0.04 oz, not 0.01 oz. I was aware of the product weighing less and was expecting it to be small, but the eyeliner product was smaller than I thought it would be. Overall, I love the waterliner, but not so much the small amount of eyeliner. The price is also overpriced for lots of young michelle phan fans.

not happy at ALL

Dec 9, 2013

  • chocolate dream

I was really excited to open this liner but it just fall off the parts. I waited for 8 days and I got falling waterliner. I try to ignore falling part but it just keep crack.

Great color/bad packaging

Mar 31, 2014

  • black night

I bought one in black night. The pigment is great and it comes on really well. Great blending too. However, the moment I took it out of the packaging and opened the cap the pencil/color stick flew out of the holder. I thought it was a fluke, so I bought another black night and also a ros gold. Same thing. I opened the cap and one came out immediately, the other came out when I gave it one shake. Love the color, but super disappointed in how sturdy they are. Now I have to be hyper aware they don't fall out. And when you twist it for it to rise all the way up, it doesn't peak through the base, so I cannot melt it on myself.

Beautiful color, horrible packaging

Apr 1, 2014

  • ros gold

this waterliner is such a beautiful color, its highly pigmented and stays on for quite a while however, when i first got it, the product just fell out. when i stuck it back in, it just broke in half. Now im kind of nervous about buying it again because it only seems like few get good quality liners


Apr 17, 2014

  • black night

I was so excited to try this product however the pencil was broken into pieces when I opened it. I put the pieces back in just to try it and it works well! It gets drawn on easily and really pigmented. I have oily skin but it managed to stay on for a good few hours. But after all I was quite disappointed cause I specially had my friend to bring it to me from the U.S before they started offering international shipping. From other comments I can see that I am not the only one who had this problem. I hope they fix it soon!

It will stay on forever!

Jul 13, 2013


One of the best waterliner i've ever used! it goes on smooth and it last forever.

I was invited to try product

Great color

Jul 19, 2013

great color and eyeliner goes on smooth and easily.

I was invited to try product


Jul 25, 2013


I was invited to try product

Could be darker

Jul 25, 2013

I love that it's creamy and glides very smoothly but for a shade thats called black night, I would expect it to be darker. It's black but could be a bit more pigmented. overall its a very nice black for the waterline. I think it could be a little less price wise. Urban decay pencils are great and under 20.

I was invited to try product

omg I finally found the one

Sep 1, 2013

I had quite given up on finding an eyeliner for my waterline. Ever since I started lining my waterline I couldn't go back, so I was on a quest to find the best waterliner. I tried drugstore brands and I tried the fancy dept brands and I've tried brands galore from Sephora, but I couldnt find one that satisfied, until now! I got this in "black night" and omg, I have to say, the texture is amazing, the pigment is rich, and it lasted longer than any eyeliner I've tried. I sweated a bit today, but this lasted through and my eyeliner still looked nice :) I'm stocking up on this now, and will be tossing out all my older brands. Thanks Michelle!

waterliner? lies.

Sep 4, 2013

  • black night

I was excited to receive my black night waterliner. I put it on to outline my entire eye for work. The top part did stay there. However, for the purpose of the waterliner, I assumed that it will stay there "everlasting" like the advertisement says. Well, when I got home, the waterliner makeup almost completely disappeared on my waterline. I worked for 6 hours. I decided to REapply it again because I was going to work. And I thought it was because I didn't apply it HARD enough... I reapplied around 9:30 pm, got home around 3 a.m., and not to my surprise, it was gone again. It works nice as a regular eye liner, but for waterliner? Unfortunately, no.

Smoke, sweat, steam! it lives!

Sep 13, 2013

  • teal tease

I love this liner, theres no other way for me to explain how much I love it. I work in a pizza place and I do 3-4 different jobs there. From cashier, cook and deliveries on occasion and this liner has lived through it all, the sweat, heat of the fire and steam! Even better when I need to go out, it sticks and stays put even in the rain. Its creamy and goes on nice and cleanly and can be smudged for a smokey look if needed though.

Very impressed.

Sep 17, 2013

  • black night

My eyelids tend to be on the oily side, so I'm constantly on the lookout for an eyeliner that doesn't migrate into my crease by the end of the day. I have tried eyeshadow primers, sealers that go on top of your eye makeup, liner pencils that claim to be "budge proof" and liquid liners of every kind, even ones claiming to last for 24 hours. All of these products have been a disappointment. Then I tried Waterliner. It went on smooth, and stayed all day, exactly where I put it. The line stayed crisp, and never smudged. I am SUPER impressed with this product. Actually, I'm a little shocked to have actually found something that works for me. Very glad I tried Waterliner. I'm hooked!