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intense color eyeliner


inspired by the girl whose eyeliner is a desert island essential.

this richly pigmented liner grabs everywhere, including your waterline—without budging or smudging.



royal amethyst

In Stock

 in color royal amethyst

line your waterline

one thing i’ve always shared in my videos is lining your waterline. it’s a favorite trick of mine to complete any eye look! dark shades define. light shades brighten. it’s the perfect accessory for your eyes.

Summary of Customer Ratings & Reviews


by 343 people

  • color
  • texture
  • value
  • quality


Dec 14, 2014

  • black night

NOT meant for your water line AT ALL! I placed this along my water line, and I had raccoon eyes in 15 minutes. I'm not exaggerating, it didn't stay put, not for a second. If I could give it zero stars, I would. It might be a good liner to smudge the top of your lashes, but I would seriously slather on some primer first.

Broken before using

Dec 5, 2014

  • black night

I just received the chocolate dream and black night and was disappointed to find both of them broken off completely from the stub. This is not the quality I've expected from such a high price point, and not even from drugstore brands. Not happy before I was even able to use the product...

Super long lasting !!!

Dec 4, 2014

  • teal tease

I adore the color ! It stays all day ! Thx Michelle :)

break easy

Dec 1, 2014

  • royal amethyst

I really liked this product but unfortunately, it broke in half the second day. perhaps, it needs to be a little stronger..currently, thinking if i should order another one cause i really need something for the waterline and i do not know what else is good..

expected better to be honest...

Dec 1, 2014

  • black night

I have tried both the turquoise (which I got through ipsy) and the black night waterliner (which I purchased). I prefer to line my waterline I need something that is dark and I need something that is going to stay! The color was pretty dark...but not as dark as some other brands. It only stayed halfway through the day and I would have to reapply....but the most frustrating thing is that both have broken on me! I had to melt the tips and reattach both of them...and not after extended use or harsh use...but soon after purchase. I adore Em...but I won't buy the waterliners again. :(


Nov 30, 2014

  • black night

This is my go to eyeliner for every occasion and is super smooth when being applied. Additionally this is one eyeliner that doesn't smudge.

Just one thing

Nov 27, 2014

  • in the nude

The waterliner is beautiful eyeliner. It went on smoothly and blended wonderfully. Just one thing, about a couple months later, the waterliner started falling apart. I do not want to stop anybody from getting this product. I just hope that Mish is reading this. I love you so much. Good 'luck<3


Nov 26, 2014

  • black night

I had extremely high hopes for this eyeliner. I had been searching for an eyeliner to stay on my waterline for the longest time. When I saw this eyeliner, I jumped at the idea of it. I was very disappointed, however, when the eyeliner only lasted two hours or so on my waterline. On my upper lash line, however, it did last throughout the day. This eyeliner was a little bit of a let down, hence the name "waterliner" but the pigmentation was beautiful, and the fact that it does stay on your upper lash line definitely helps its case. Would I recommend this to a friend? It depends. If they did want an eyeliner to stay on their waterline throughout the day, I would probably say to pass on this one and recommend an Urban Decay liner. But if they are more of an "upper lash line" girl, this would definitely be their eyeliner.


Nov 15, 2014

  • black night

I'm really surprised not many people have pointed this out yet. This eyeliner is so dry, it hurts my eyes to apply. I'd rather spend the extra $ on an urban decay eyeliner. Sharpening is almost impossible. That being said, it's not the WORST liner I've ever tried, so that's why I gave the 2 stars.

gift success

Nov 12, 2014

  • black night

my mom is always asking for my makeup advice. so when she was needing a new eyeliner for her waterline i immediately went to em cosmetics, and found this gift thats made by the best for the best. thanks michelle! I'm so excited the treat my mom to this holiday surprise!


Nov 11, 2014

  • bronze kiss

I'm not a huge fan of eyeliner, but I did buy two from last year when there was the buy one get one free (I believe cyber Monday) sale. I bought the bronze kiss and rose gold one and I'd use it about three times a week. The bronze kiss one constantly snapped no matter how lightly I'd use it and it would easily smudge off after two hours. It then literally split into two (like vertically down the middle) and I couldn't use it. The rose gold was better. It stayed and didn't smudge but again it cracked down the middle vertically when I tried to use it a little while after. So I guess it doesn't work well long term?

Great buy

Nov 5, 2014

  • chocolate dream

Smudge proof, waterproof and easy application. Overall a great eyeliner for the price BUT it does break very easily. I have had it broken on me twice! That's the only drawback I found


Oct 31, 2014

  • emerald

I was SO excited to get a green eyeliner. I really respect Michelle Phan and the reviews said "No smudges." When I got the eyeliner I put it on my lower lash line and water line. Within half an hour it had smudged, my under eyes were completely covered in blue-green smudges, I was out in public and I couldn't have been more embarrassed. I never use it on the water line now, even though that's what it's supposed to be for. It was a complete waste to buy it.


Oct 9, 2014

  • black night

I have this waterliner and it is highly pigmented... I use it everyday since this is one product I can't live without !

Arrived empty..

Oct 9, 2014

  • chocolate dream

I was very excited for this eyeliner, but it arrived empty.

Pretty good :)

Sep 19, 2014

  • black night

It’s smooth, and easy to use- doesn’t even smudge! It actually lasts all day long, believe me. It’s just hard to take off, you’re gonna need makeup remover.

Really smoothes to use

Sep 19, 2014

  • chocolate dream

I try lots of eyeliner to use, I always mess out, this one I can do better!


Sep 15, 2014

  • in the nude

It's creamy and very easy to blend, but it doesn't smudge! It stays on all day! I get a lot of compliments were I wear this to school! You have to get the water liner!

Good waterliner but does tend to smudge

Sep 13, 2014

  • black night

I have this product in both Emerald and Ros Gold. I really like using the Ros Gold because it does work great as a waterliner--it helps to brighten my eyes quite a bit. The emerald is nice as well, but I had hoped that the color would be a little darker than what it is. Also, when used as an eyeliner it does tend to fall prey to the pencil liner problem of getting fallout underneath the eyes (even after using the smudger). The stick itself also has fallen out sometimes. It's not bad, but if I purchase this again it will probably only be for waterliner purposes.

love it! but sharpening....

Sep 12, 2014

  • amazing grey

I previously purchased this waterliner in "chocolate dream" and I loved how smoothly it applied! But, I think that it's because of it's softness that it breaks so easily :( Whenever I had tried to sharpen it, no matter how careful I was, it would sometimes break off. I am, however, trying it out again in "amazing grey" so we'll see how it goes this time. The reason I purchased again was due to the fact of how amazing, long-lasting, and intense the waterliner is. Let's hope it won't break as easily this time!