get the day life palette for $49 all month long! (exclusive bonus – comes with a FREE travel compact) end 8/31/14 @ 11:59 pm pst shop now



intense color eyeliner


inspired by the girl whose eyeliner is a desert island essential.

this richly pigmented liner grabs everywhere, including your waterline—without budging or smudging.



black night

In Stock

 in color black night

line your waterline

one thing i’ve always shared in my videos is lining your waterline. it’s a favorite trick of mine to complete any eye look! dark shades define. light shades brighten. it’s the perfect accessory for your eyes.

Summary of Customer Ratings & Reviews


by 322 people

  • color
  • texture
  • value
  • quality

Great product, poor packaging

Aug 4, 2014

  • bronze kiss

First- I actually bought Ro's Gold. Second, and the important part- Love love LOVE the product! Slides on great and is perfect for your waterline. Unfortunatly, the packaging NEEDS work. The stick always falls out... Fix this, and it's perfect.

Swatches well, performs poorly

Jul 29, 2014

  • in the nude

I normally don't write product reviews, but I couldn't let this go unsaid... I had high hopes for this product from previous reviews, and ro's gold being so popular, but it's not that great. The formula is drier than other mid-high end eyeliners I use which explains why the darn thing keeps sliding out of its tube

MK, Alexandria, VA

Jul 28, 2014

  • chocolate dream

I also LOVE the waterliner and have ordered and used two of them. It is the first eye liner product I've found that really works, and I'm 62! But...both of mine both broke and fell out of the holder or back into the holder, and so they had a too short life. One arrived with the color stick already broken. I feel conflicted; I really like the product but it is more expensive than it looks since some of it was lost or not usable...

point falls out

Jul 16, 2014

  • black night

Great lasting eyeliner, doesn't irritate my eyes and looks good. Only problem is that it keeps falling out of the pencil--its very hard to use when the tip just slides all the way right back in OR falls out when tilted.

love/hate relationship with this em product

Jun 29, 2014

  • sunshine yellow

I have bought sunshine yellow, rose gold, and bronze kiss. My first purchase was bronze kiss. When I opened the water liner lid, the whole stick fell out of its tube. I was able to get it back inside but it still continues to slip out sometimes. However, besides the bad packaging, I really love the color of all my purchases. Each stays true to how it is advertised on the website. I don't think it lasts very long so make sure you stick it in your bag.


Apr 17, 2014

  • black night

I was so excited to try this product however the pencil was broken into pieces when I opened it. I put the pieces back in just to try it and it works well! It gets drawn on easily and really pigmented. I have oily skin but it managed to stay on for a good few hours. But after all I was quite disappointed cause I specially had my friend to bring it to me from the U.S before they started offering international shipping. From other comments I can see that I am not the only one who had this problem. I hope they fix it soon!

finally found THE perfect eyeliner

Apr 14, 2014

  • ros gold

my eyes are so watery, i thought it was hopeless for me to find an eyeliner that can stay without smudging or not showing at all! even the weterproof ones didn't work , this area is so wet! and then i tried the waterliner by EM cosmetics and it was just fantastic! i don't have to try hard, the color blends easily and it stays for hours and don't smudgz :) it's the best eyeliner ever

its ok

Apr 13, 2014

  • ros gold

I decided to try this product because all the hype about it. But... I didn't feel anything special about this. And it is really easy to wipe off, in another word, it doesn't stay very well. Wouldn't recommend this for a friend.


Apr 4, 2014

  • black night

EM waterliner looks good to me, and i think i will go to get one. After i have read people's comments, i got a confusing about this product. Somebody said it couldn't stay for 6 hours, but others said it is last long. So what is the truth?

Breaks easily

Apr 2, 2014

  • royal amethyst

I've read many reviews about how the waterliner broke easily but I assumed it wouldn't happen to me since I take great care of my stuff. I purchased the emerald and black night sticks. The black night stick broke after only two uses. I was going to use it a third time when it flew out and landed on my counter. For the money, I wouldn't purchase it anymore considering it's a common issue.

missing smudger/sharpener

Apr 1, 2014

  • sunshine yellow

I purchase some waterliner in rose gold and teal tease. I am very impressed with the color and the long lasting wear, however the packaging isn't very good. My rose gold liner was missing the smudger/sharpener which was very disappointing. Plus the liner moves up and down while trying to apply I'm afraid it might break on me. Please try and fix this packaging problem.

Beautiful color, horrible packaging

Apr 1, 2014

  • ros gold

this waterliner is such a beautiful color, its highly pigmented and stays on for quite a while however, when i first got it, the product just fell out. when i stuck it back in, it just broke in half. Now im kind of nervous about buying it again because it only seems like few get good quality liners

Great color/bad packaging

Mar 31, 2014

  • black night

I bought one in black night. The pigment is great and it comes on really well. Great blending too. However, the moment I took it out of the packaging and opened the cap the pencil/color stick flew out of the holder. I thought it was a fluke, so I bought another black night and also a ros gold. Same thing. I opened the cap and one came out immediately, the other came out when I gave it one shake. Love the color, but super disappointed in how sturdy they are. Now I have to be hyper aware they don't fall out. And when you twist it for it to rise all the way up, it doesn't peak through the base, so I cannot melt it on myself.

Loved the color, slight disappointment.

Mar 29, 2014

  • ros gold

I bought Ro's Gold and love the color on my skin. It really brightened up my eyes. However the only problem I have was a technical issue. when I opened the cap of the eyeliner for the first time, the whole tube of color fell out and the very tip was broken off in the cap. I was surprised since all my em products come in great condition. None the less, I can still use it and it was worth the price since it was on sale!

Quality issue

Mar 28, 2014

  • black night

Got this eyeliner and the color payoff was not bad! However, the pencil poped out the first time that i used...:((( and I saw it is only a few centimeter long. I was expecting this pencil to be more durable. So kinda disappointed at its quality.

Love love love!

Mar 24, 2014

  • black night

My brother's girlfriend recommended this eyeliner to me and I'm so glad that she did. I have worn eyeliner nearly every day for the past decade. It is one of the few forms of make-up I always try to remember. For years I've tried every brand under the sun looking for an eyeliner that wouldn't leave raccoon smudge lines under my lower lids and that would last and look the way I wanted it to for more than an hour or two. Other products might look the way you want for an hour, but none hold up as well as this eyeliner. I swear by it now and will never go back to any other brand. It's intense, applies super smoothly, and remains perfect all day. I apply it once in the morning and despite a full day of class and chasing kids around at work it still looks perfect when it's time to meet my boyfriend for dinner. Search no further! You have found the perfect eyeliner!

chocolate dream review

Mar 24, 2014

  • chocolate dream

I very rarely wear any makeup other than eyeliner and Burt's Bees and most days I don't even bother with those. I was tired of buying liner that would smudge and make me look like a raccoon within a hour because of my oily skin. When I read about the water liner I got so excited and just knew in my heart of hearts I'd commit to a purchase despite being on the more expensive side for my tastes. I got it in the mail today and wore it for hours and no smudging! I even wore it in the shower and washed my face and it only had slight smudging! I love the color and it goes on very smooth where as the cheap ones I was buying took some effort with little pay off. I love this product and I would happily buy again.


Mar 18, 2014

  • ros gold

I was intrigued with this product especially this color, Ro's Gold. And when I received mine month ago and saw the color, it was really nice... Color wise, it was the best. Until I started using the product. It breaks easily. I was expecting a good quality liner but this one failed. I still love the color but em needs to improve the quality of this one.

Great color...not so great product.

Mar 16, 2014

  • ros gold

I was SO excited when I finally made the decision to order the Ro's Gold eyeliner. I'd been eyeing it for a while and was anticipating its arrival....and was quickly beyond disappointed. When I opened the box and took out the eyeliner immediately the cap and whole color stick inside feel out onto the floor. I did my best to put it back in so I could use it. I admit the color is absolutely gorgeous, but the texture of the liner leaves little to be desired. It is not easy to smudge and I actually found it to be quite dry. I used it about 3x and then the tip broke off the top and the liner feel out again. After that I was done, it was thrown in the trash!

amazing product, different packaging

Mar 15, 2014

  • ros gold

I love the product because it instantly brighten up my eyes, the color is gorgeous, and it gets on really smooth. but the downside of the product is the packaging. It looks very cheap, the liner itself came out couple of times and made my makeup bag really dirty. If there were better packaging, this item would be 110/100!