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intense color eyeliner


inspired by the girl whose eyeliner is a desert island essential.

this richly pigmented liner grabs everywhere, including your waterline—without budging or smudging.



black night

In Stock

 in color black night

line your waterline

one thing i’ve always shared in my videos is lining your waterline. it’s a favorite trick of mine to complete any eye look! dark shades define. light shades brighten. it’s the perfect accessory for your eyes.

Summary of Customer Ratings & Reviews


by 352 people

  • color
  • texture
  • value
  • quality

Stays on all day

Mar 1, 2015

  • black night

I use this every day because I think it makes my eyelashes look thicker but it especially great for lazy days when I don't want to wear makeup but need to look a little put together. It stays on all day and is a great buy.

not great

Feb 10, 2015

  • black night

I've been meaning to write a review a long time but I got the black and gold of this this eyeliner and both broke within a week of getting them. Bad liners! not worth the buy

Nothing too special.

Feb 6, 2015

  • bronze kiss

I wanted to write a review over this product after I was finished with it. I received the waterliner in bronze kiss for Christmas and began using it the day after. I fell in love with the color and it was very easy to apply. It stayed on my top lid all day, however, I had to reapply on my waterline by late afternoon. The eyeliner itself did not last very long. Like I said I received it in Christmas and it is now 2/7. Most eyeliners last more than a month and a half. Not only that, but part of the product broke and fell off. Because of the price, I would not buy this again.

Simply beautiful

Feb 3, 2015

  • bronze kiss

I was curious to see how this eyeliner would work out since I have very oily skin and under eye make up tends to smudge after an hour on my skin. The pencil is so beautiful. Creamy, pigmented, and glides on really easily to my water line. I do have to admit that it does last me half the day then it starts smudging slightly - but that's better than any of the eyeliners I've put on my waterline. The bronze kiss shade instantly gives my eyes a smokey like effect after I glide it on my waterline. It's so perfect and I recommend this liner to anybody with oily skin!


Jan 25, 2015

  • bronze kiss

Applies really easily and I love the built in sharpener and smudger. Lovely consistency, very creamy and it's a nice natural color so I can wear it to school.

Does not last

Jan 23, 2015

  • emerald

The eyeliner doesn't last on your eye. It also makes that crease smudge on top of your eye lid after wearing it all day. Also rubs off easily

do not buy

Jan 23, 2015

  • in the nude

I try using it on my waterline, no color shows. Also the makeup part broke!!! I kept it for awhile, hoping it would work one day. Finally, I just threw it away.

a longlasting eyeliner

Dec 18, 2014

  • black night

This eyeliner lasts much longer than any other I've used, and the color really is intense. 5/5, best eyeliner I've used.

Really nice but broken on arrival

Dec 18, 2014

  • chocolate dream

I use "black night" all the time, but my chocolate dream eyeliner arrived broken! This made me really unhappy because I have to pay for return shipping, which just seems unfair


Dec 14, 2014

  • black night

NOT meant for your water line AT ALL! I placed this along my water line, and I had raccoon eyes in 15 minutes. I'm not exaggerating, it didn't stay put, not for a second. If I could give it zero stars, I would. It might be a good liner to smudge the top of your lashes, but I would seriously slather on some primer first.

Broken before using

Dec 5, 2014

  • black night

I just received the chocolate dream and black night and was disappointed to find both of them broken off completely from the stub. This is not the quality I've expected from such a high price point, and not even from drugstore brands. Not happy before I was even able to use the product...

Super long lasting !!!

Dec 4, 2014

  • teal tease

I adore the color ! It stays all day ! Thx Michelle :)

break easy

Dec 1, 2014

  • royal amethyst

I really liked this product but unfortunately, it broke in half the second day. perhaps, it needs to be a little stronger..currently, thinking if i should order another one cause i really need something for the waterline and i do not know what else is good..

expected better to be honest...

Dec 1, 2014

  • black night

I have tried both the turquoise (which I got through ipsy) and the black night waterliner (which I purchased). I prefer to line my waterline I need something that is dark and I need something that is going to stay! The color was pretty dark...but not as dark as some other brands. It only stayed halfway through the day and I would have to reapply....but the most frustrating thing is that both have broken on me! I had to melt the tips and reattach both of them...and not after extended use or harsh use...but soon after purchase. I adore Em...but I won't buy the waterliners again. :(


Nov 30, 2014

  • black night

This is my go to eyeliner for every occasion and is super smooth when being applied. Additionally this is one eyeliner that doesn't smudge.

Just one thing

Nov 27, 2014

  • in the nude

The waterliner is beautiful eyeliner. It went on smoothly and blended wonderfully. Just one thing, about a couple months later, the waterliner started falling apart. I do not want to stop anybody from getting this product. I just hope that Mish is reading this. I love you so much. Good 'luck<3


Nov 26, 2014

  • black night

I had extremely high hopes for this eyeliner. I had been searching for an eyeliner to stay on my waterline for the longest time. When I saw this eyeliner, I jumped at the idea of it. I was very disappointed, however, when the eyeliner only lasted two hours or so on my waterline. On my upper lash line, however, it did last throughout the day. This eyeliner was a little bit of a let down, hence the name "waterliner" but the pigmentation was beautiful, and the fact that it does stay on your upper lash line definitely helps its case. Would I recommend this to a friend? It depends. If they did want an eyeliner to stay on their waterline throughout the day, I would probably say to pass on this one and recommend an Urban Decay liner. But if they are more of an "upper lash line" girl, this would definitely be their eyeliner.


Nov 15, 2014

  • black night

I'm really surprised not many people have pointed this out yet. This eyeliner is so dry, it hurts my eyes to apply. I'd rather spend the extra $ on an urban decay eyeliner. Sharpening is almost impossible. That being said, it's not the WORST liner I've ever tried, so that's why I gave the 2 stars.

gift success

Nov 12, 2014

  • black night

my mom is always asking for my makeup advice. so when she was needing a new eyeliner for her waterline i immediately went to em cosmetics, and found this gift thats made by the best for the best. thanks michelle! I'm so excited the treat my mom to this holiday surprise!


Nov 11, 2014

  • bronze kiss

I'm not a huge fan of eyeliner, but I did buy two from last year when there was the buy one get one free (I believe cyber Monday) sale. I bought the bronze kiss and rose gold one and I'd use it about three times a week. The bronze kiss one constantly snapped no matter how lightly I'd use it and it would easily smudge off after two hours. It then literally split into two (like vertically down the middle) and I couldn't use it. The rose gold was better. It stayed and didn't smudge but again it cracked down the middle vertically when I tried to use it a little while after. So I guess it doesn't work well long term?