get a free pillow plush lip balm with any purchase of $30 or more! ends 2/28/15 @ 11:59 pm pst. shop now


the great cover up

ultimate concealer


inspired by the girl who needs a little help after staying up all night.

reset your look with this surprising lightweight yet creamy, natural skin finish concealer. cover up even the worst skin sins.



medium neutral / cool

In Stock

the great cover up by EM

conceal your little secrets...

got a pesky blemish? stay up all night and now it’s showing? don’t worry, i’ve got you covered! the great cover up is the best beauty weapon to conceal any little secret on your face. this concealer is highly pigmented yet surprisingly lightweight so it blends easily and doesn’t cake.

Summary of Customer Ratings & Reviews


by 166 people

  • color
  • texture
  • value
  • quality

Honestly love it

Jan 23, 2015

  • medium neutral / cool

It's pretty awesome. I have natural bags under my eye, so it definitely brightens it up. WHY?! Because it not only is a lighter color than my skin tone but warm as well! So it looks pretty awesome! And no smudging. Only thing is you need a powder to make it last all day.

DRYING/ terrible!

Jan 14, 2015

  • light neutral / cool

i used it solely under my eyes and this concealer made it soo incredibly dry. no eye creams could help. stopped using it and dryness has gone away. no other concealers has ever done this to me before.

honest review.

Jan 11, 2015

  • medium neutral / cool

story* for a while i tried many concealers...high and low end and i stuck to one, the pro long-wear from ,,, but when they had their sale i said, ill try it. review* it honestly works!!! you need just a little and THE TRICK IS TO QUICKLY APPLY POWDER AFTER then, its flawless. i got the nuetralizer and i have olive tan skin

not light enough

Jan 2, 2015

  • fair neutral / cool

The concealer works great, but it is noticeably a darker shade than my natural skin tone. I always choose the lightest shade in any face product, since I have such fair skin. It's also obvious that girls with very dark skin will not be able to find products that they can use in this line. It really seems like these products were made for girls with skin tones similar to Michelle's, more than anyone else.


Dec 24, 2014

  • fair warm

I would say this is my 2nd fave product of em's. sooo creamy and perfect. covers sooo well and not heavy at all. blends easily and doesn't crease. hides my blemishes. i reach for this more than my MAC prolong concealer. I just love it!!!

I expected something a little bit better

Dec 22, 2014

  • fair warm

I think Michelle is really amazing, but this concealer is not so great as the name says, it's good, but I really was waiting something like WOW.

Good quality

Dec 8, 2014

  • fair warm

Can't judge this product with the price bcoz is small but trust me, u only need a tiny bit to cover ur blemishes and redness around your nose or ur under eyes. Worth it!

Good but not great

Dec 1, 2014

  • medium neutral / cool

It's a decent cover up - but I have to stack it with yet another concealer to cover my under eye shadows. It covers redness and blemishes very well...but for under my eyes it's just too thin.

Nice amd glowwy

Nov 24, 2014

  • fair neutral / cool

It makes my skin have that natural glow,i used it before my cushion cc bb or found,somtimes after by applying it to the air puf.Yay for glowing and luminous skin#lumiemskin.P.S. I never bought from this site cause my country not avail so my friends help me to buy

Holy grail concealer

Nov 21, 2014

  • fair neutral / cool

You won't get a better concealer for your money. There's a ton of coverage in that tiny little tube. I chose the fair neutral/ cool but it was a bit too orange for my skin which is more of a true fair cool. However, it's ability to blend so well still makes it wearable for me. Besides how well it worked on me, I think there are a couple steps to getting stellar results. One is to apply it to well moisturized skin since it's a very pigmented concealer. Otherwise, you might find that it settles on flaky skin and gives a cakey appearance. Another thing is to use very little at a time. Lastly, it's important to know that you should shake and massage the bottle before you use it to make sure everything is well incorporated.


Nov 12, 2014

  • light neutral / cool

Really loved this cover up. Goes on smooth and blends really easily. A little bit goes a long way, so this cover up has lasted me a while. The only downside, is it can sometimes make acne get worse, so you have to be careful as to how much you use and how often you use it.

fabulous concealer

Nov 3, 2014

  • fair neutral / cool

This concealer goes on very smooth and blends easily. I have dark under eye circles and this does a decent job covering them up. Another great thing about this product is that a little goes a long way, I could see it lasting for a long time!

really like it

Oct 23, 2014

  • light neutral / cool

I got this last christmas when they had buy one get one free, so I got 2. The color wasn't as light as i was hoping it would be so i put it back in the box and planned on sending it back, but then after summer, I tried it again and the color suited my tan nicely and it still looks good now. I haven't even used up one bottle, a little bit goes a long way. it has really good coverage, blends well, And i can't feel it on my face. A couple complaints I have are that it makes my skin very oily, and it settles in creases.

Worst concealer ever

Oct 12, 2014

  • medium warm

It looks cakey, makes me look horrible, and after a few months the consistency changed. It looks like water now. IDK what happened. I am very disappointed with this product. Avoid it if you can, there are many good concealers for LESS $$$


Oct 11, 2014

  • fair warm

this concealer really does the job! most of the concealers that i have tried were light to medium coverage, this has freaking amazing full coverage and stays on my face all day! Michelle really did an amazing job with this one. #thegreatcoverup # michellephan #emcosmetics #love it

Wrong color.

Oct 9, 2014

  • medium neutral / cool

I really wanted to love this, but I bought the wrong color. It covers my dark circles very well, and feels nice when worn, but doesn't match my skin tone in the least.

REview for both the neutralizer and light warm

Sep 24, 2014

  • the neutralizer

I have light to medium skin with yellow/olive undertone. I purchase the Neutralizer and Light Warm. The packaging squeeze isn't so appealing but it's NECESSARY because you are getting out all the concealer so you don't have to break the tube a part to get the last bit of concealer that is left inside. The Neutralizer really helps counter act the purple/blue color under your eyes. The consistency is a little thick but creamy so you NEED to set it with powder or else it will start to slide on the face. I really enjoy The Neutralizer but the light warm, not so much. Its a little lighter than me, medium warm could work but its a little tad dark. However, I apply this over The Neutralizer in a triangle form to brighten my under eyes but I feel it can be a little cakey doing so.

it really is the great cover up

Sep 13, 2014

  • fair neutral / cool

Now, I only have used the great cover up in "fair/neutral cool" in the sample card that came with my recent purchase. It did an absolute amazing job concealing my dark circles and blemishes. There were only two things that bothered me though. One was that it DID seem a bit cake-y. But perhaps I applied it wrong. Second, is that I think the lightest color is a little bit TOO dark for me. I had red hair and a very, very fair complexion and I really did have to put a lot of effort into blending. The second part is just my own thing though. Other than that it really does live up to its name!

Forget it

Sep 5, 2014

  • deep warm

I am truly disappointed in this product. There was so much hype about it, so I decided to give it a go. Since I have oily skin, I always use primer before putting make up on. As I started to blend this on my face, my face stated looking cakey and you could see little bits dead skin I missed on my face when washing, and fine hairs on my face. I washed it off immediately, ans will NOT be purchasing this again. I normally start with a small amount on a small area and add more if needed, but that small amount made my face look unnatural.

Hate the packaging

Aug 26, 2014

  • light warm

I've had this for 9 months and don't reach for it often. Maybe 3 times. And it's been cakey, hard to apply and not my favorite product. I think if the packaging wasn't just a tube, and had an applicator, that would be nice. But the quality isn't fantastic for the price.