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$17.00

the great cover up

ultimate concealer

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inspired by the girl who needs a little help after staying up all night.

reset your look with this surprising lightweight yet creamy, natural skin finish concealer. cover up even the worst skin sins.

Details/Ingredients

$17.00

light warm

In Stock

the great cover up

conceal your little secrets...

got a pesky blemish? stay up all night and now it’s showing? don’t worry, i’ve got you covered! the great cover up is the best beauty weapon to conceal any little secret on your face. this concealer is highly pigmented yet surprisingly lightweight so it blends easily and doesn’t cake.

Summary of Customer Ratings & Reviews

Reviews

by 149 people

  • color
    5
    0
  • texture
    5
    0
  • value
    5
    0
  • quality
    5
    0

it really is the great cover up

Sep 13, 2014

  • fair neutral / cool

Now, I only have used the great cover up in "fair/neutral cool" in the sample card that came with my recent purchase. It did an absolute amazing job concealing my dark circles and blemishes. There were only two things that bothered me though. One was that it DID seem a bit cake-y. But perhaps I applied it wrong. Second, is that I think the lightest color is a little bit TOO dark for me. I had red hair and a very, very fair complexion and I really did have to put a lot of effort into blending. The second part is just my own thing though. Other than that it really does live up to its name!

Forget it

Sep 5, 2014

  • deep warm

I am truly disappointed in this product. There was so much hype about it, so I decided to give it a go. Since I have oily skin, I always use primer before putting make up on. As I started to blend this on my face, my face stated looking cakey and you could see little bits dead skin I missed on my face when washing, and fine hairs on my face. I washed it off immediately, ans will NOT be purchasing this again. I normally start with a small amount on a small area and add more if needed, but that small amount made my face look unnatural.

Hate the packaging

Aug 26, 2014

  • light warm

I've had this for 9 months and don't reach for it often. Maybe 3 times. And it's been cakey, hard to apply and not my favorite product. I think if the packaging wasn't just a tube, and had an applicator, that would be nice. But the quality isn't fantastic for the price.

water.

Jul 26, 2014

  • the neutralizer

I wanted to like this concealer so much but when squeeze out the product, it is like tinted water. It happens every time which disappoints me so much but overall it is smooth and lightweight.

best concealer in the universe

Jul 21, 2014

  • light neutral / cool

I've tried so many concealers from drugstore to high end,

it's a like

Jun 29, 2014

  • medium neutral / cool

I'm hispanic and bought the medium neutral cool. I think it could have gone for light neutral cool though. In any case, I only bought this for a photo shoot I had with my salon and figured I'd better cover up since we were going to be in a magazine. I don't wear concealer because my skin tone is extremely even and no natural dark circles. There isn't much to hide besides pimples. Anyway, I wore it for the photo shoot and thought it was okay. For me it took a while to blend into my skin (again b/c of my even skin tone and I think I should have gone a shade lighter). The consistency is not that bad and feels like butter. Overall, it's okay.

Ok

Jun 28, 2014

  • light warm

This concealer has good medium to full coverage, but the texture is way too thick and looks too matte on the skin and cakey if you try to layer it (The texture reminds me of a thicker version of Tarte's Amazonian clay foundation). I think this works best to cover acne/redness, but will make my under eyes look puffy and dry. The color range is also very limited, but it's fortunate that some shades are warm in tone instead of every color being neutral.

Love it

Apr 7, 2014

  • medium warm

Got this as a gift and love it. Pretty good coverage.

A winner! i heart this concealer!

Apr 6, 2014

  • medium neutral / cool

i've used MAC, Benefit, Bobbi Brown, and some drugstore brands, and the Em concealer is comparable, if not better, than some that I've used before. I am cool toned, so the medium neutral/cool seemed like a safe bet. I love the texture because i can easily blend it with a brush, or my fingertips, and the color match is great for my skin tone, and doesn't rub off. I've been impressed, and the price is fantastic since concealer is one of those items i use regularly and need to replace consistently. I will not hesitate to re-purchase this when I run out. thank you, Michelle and Em, for creating a great product!

Amazing!

Apr 3, 2014

  • light neutral / cool

This is one of the first products I've tried from em and it only made me keep wanting more! It matches my skin tone perfectly and really does cover up everything even when I use the smallest amount. I personally like it better than the Nars creamy concealer which creased and looked a little cakey. This is perfect and has lasted me a few months now and seems like it will last for many more (and then will be repurchased.) It is highly pigmented and lasts all day. Also, it is definitely worth the price. With many other costly concealers out there, this one does the job better and is cheaper.

Disappointed :-(

Mar 30, 2014

  • medium neutral / cool

I had high expectations for this product, wanted to love it. Immediately looked cakey after application. Color was nice and it matched quite well, it was the texture that got me.

doesn't work for me

Mar 26, 2014

  • fair neutral / cool

I was really excited when I bought this concealer but it doesn't work for me. I have really dry, fair skin. This concealer was way to warm and dark for my skin. Even tough I bought fair nuteral/cool. Too make it even worse it lookt really cakey on my dry skin.

tHE Great cover up!

Mar 23, 2014

  • deep warm

I am very picky with my concealers. As soon as I saw a video of Michelle Phan covering a black marker heart on her wrist, with this I had to buy it. Very creamy, easy to use, extremely blendable, can't live without it. The size is pretty small, but you really, really just need a dot for the whole face.

brings out my dryness

Mar 9, 2014

  • fair neutral / cool

There are pros and cons to this product. The color and texture are more than outstanding! It blends so well and really covers everything up, but it really dries out my skin and not only that but it also enhances my dry skin patches.

average concealer

Mar 7, 2014

  • the neutralizer

If you are looking for a high coverage concealer that will blend flawlessly and not leave you oily then this is NOT it. I don't know if the reason is my particular skin type (oily combo) is the reason that this did not work for me or my skin color but this was not worth the hype. I Purchased two tubes, one in neutralizer which seemed slightly too light and one in deep warm which was far too dark. It might be that I am not adept at finding my own concealer shade, but the two colors when mixed seemed to match my skin tone fine. However, even though my shade was matched, the coverage was sub par in my experience. It did not -on its own cover my acne scars or hide very much of my discoloration. I set it with powder and on a separate occasion even layered it under my em foundation and set and finally got a solid cover though. But by the end of the day, for both trials, my face was an oily cakey mess. I am someone who uses concealer on a daily basis and this did not work for me. Especially if have to buy two separate tubes just to make my skin tone. Still a fan of em, but this could use some work.

It fooled me

Mar 7, 2014

  • medium neutral / cool

I tried this along with the love me for me liquid foundation and powder. It looked nice at the beginning but after wearing it for 4 hours, my face became very oily!!!! my face is not naturally oily but everytime i use their foundation and concelear, it looks like could fry an egg on my face! Definitely not recommending em products.

Conceals from head to toe

Mar 3, 2014

  • medium warm

Long gone for my search for the perfect concealer. It covers everything from dark undereye to varicose veins. And don't be fool by its small packaging, a little goes a long way.

soft and high coverage

Feb 28, 2014

  • medium neutral / cool

The texture is great to cover under eye area. You can cover dark circles as well as under eye triangle area to make flawless look. For natural look, you won't need any foundation, only concealer and powder is enough! <3

"the great cover up"

Feb 27, 2014

  • light warm

I didn't quite like this concealer, in my opinion it was quite too thick and it didn't cover up my blemishes. I don't mean it didn't cover them at all but you could still see them under it. I also ordered a wrong color, since I wasn't sure was I light warm or light neutral/cool. Should have gotten light neutral/cool and maybe the results could have been different. But I still recommend this but don't think this works so well for people that have really bad blemishes like me.

Meh.

Feb 25, 2014

  • light warm

I have BAD under eye circles. I have to use quite a bit to completely cover up the darkness but It ending up being cakey and setting in my fine lines!