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lip gallery

creamy color matte lipstick


inspired by the girl who craves sophistication.

a creamy, matte finish without feeling dry. rich conditioners cushion lips for hours.



just fab

In Stock

 in color just fab

i love lip color!


if you have fair skin, try and use nudes pinks and light corals.


those with a medium skin tone can go a bit darker. you'll look great in roses, mauves and berries. but you can still rock a light color.


for those with a deeper skin color, work the caramels and the browns. and you can totally rock the plums.

Summary of Customer Ratings & Reviews


by 112 people

  • color
  • texture
  • value
  • quality

Quality, but not the same colour as advertised

Jun 15, 2015

  • on the prowl

In all the above pictures of this lipstick, it looks orange, and that's why I bought it. I just opened the packaging after receiving my order tonight and it turns out the colour is actually a dark red. I even tried it on to see if the colour wasn't as dark on my lips, but it still was. I'm not happy with how this lipstick seems to be advertised as an orangey colour when in actual fact it's not. The lipstick itself is good quality, but the colour advertisement is not.

New favorite!!

May 5, 2015

  • passion berries

This lipstick is surprisingly VERY moisturizing! Not only does the color last a really long time but it also doesn't dry out my lips at all. You can definitely wear this for a night out and not really worry about reapplying. The only suggestion I would make when wearing it is to really line your lips, whether its using concealer as a boundary line or using a lip liner. I've had mine smudge a little before but nothing too bad. Also the color isn't as dark as you probably would think it would be, its more of a reddish purple (has a little more red than purple in it). It's a great color if you want a darker lip without going too dark. I love it!!!

Best lipstick

Mar 19, 2015

  • wine stain

I love these Em lipsticks! I use either Wine Stain or Passion Berries everyday. They go great with my medium toned skin color and last for a long time. Looking forward to try new colors!

Great color and feel!

Mar 13, 2015

  • just fab

I usually don't rock much more on my lip than some chapstick but I purchased the justfab matte lipstick and I am in love!! The color is great and the texture is wonderful. I am very VERY fair skinned and feared that a dark lip might just bring out my paleness but the shade is actually very nice and complementing.

not the color in the picture but still like it

Feb 28, 2015

  • bachelorette

Color is much brighter and purple-y irl but its still great formula. definitely want to buy more !

i don't wear this lipstick as often as i had hoped i would

Feb 27, 2015

  • cuddling

i think i set my expectations a little high for this lip stick... the color is similar to the lipstick photo but not to how it looks on michelle's lips... it goes on very light. also if you don't moisturize your lips well before applying the lipstick, it's dry. and accentuates the lined texture of the lips which i really don't like on me. so i'd prefer to just get a creamier formula. i won't buy anymore matte lipsticks from em :/ i will say that the color is long-lasting which is great if you like the color and it doesn't look dry. i also am not impressed with the lipstick colors. i hope they create new colors because i really like this make up line

love at first sight

Feb 12, 2015

  • just fab

I'm in love with this color!

Not the correct shade of berry

Feb 9, 2015

  • passion berries

I purchased the Passion Berry expecting a deep berry color and instead, the color is more red then anything else.The color looks NOTHING like the picture on Michelle's lips. The first time I put it on, it was red. The second time I put it on, the color was still red, but it had some berry . I'm not sure if by the time I'm in the middle of the stick, I'll get the proper color, but I'm greatly disappointed. But on the upside, the feel of the lipstick is nice and the color lasts for the night.

Not the same!

Jan 30, 2015

  • nine to five

i ordered this color thinking that it was a pinky peach nude, but when i got it it was like this neon bright orange pink color and it makes my teeth look so yellow, it also is so drying. but the packing was nice.


Dec 31, 2014

  • passion berries

true that the actual colors don't quite match the swatches but the formula is amazing nonetheless. I'm obsessed with mattes so i just had to try them(i got wine stain, passion berries, and on the prowl) and these are my go to lipsticks now. i haven't had a problem with dryness so far and even if the color wears off the stain is just as gorgeous. wine stain is a classic red color while on the prowl is more orange based. passion berries is a pink toned purple.

Nothing like the picture. Google swatches before purchasing

Dec 18, 2014

  • nine to five

The colour is completely different from the picture. It's a very vibrant bright baby pink, even though in the picture it looks like it has some nude tones in it. It does not. The colour is very matte though and the formula is amazing. I layer it with one of the sheer nude lipsticks EM carries over it to make it look more like the colour in the picture.

great quality, good product

Dec 18, 2014

  • hot tangerine

I have been a fan of michelle phan's for a couple of years now, I love her and her makeup tutorials. Recently, I had received some of her makeup products as a gift. I really, really like this lip color. The application Is very smooth and pigmented like many other highly recognized brands. The color "hot tangerine" compliments my skin tone very well because I am a light/med tan asian and I have gotten many compliments. I also really enjoy the light shimmer :) However, it would be really nice if the products would be able to be sold at Ulta or Sephora where many of Michelle Phan's teen and young fans would be able to buy it. Overall, great lipstick :)


Dec 8, 2014

  • on the prowl

It wasn't accurate in the picture but for the quality of the product, I can't complain. It is amazing


Dec 8, 2014

  • passion berries

I've been a huge fan of Michelle for years now, and I finally got the chance to try out some of her products and I am SO impressed! I'm hispanic, so I have a warm undertone and this color is beautiful with my complexion. Color is very pigmented, long lasting, and really hydrating. Fall and winter are my favorite times to wear darker lip colors and this is absolutely perfect! I usually use Lancome products, but I'm loving this!

A great matte red

Dec 8, 2014

  • wine stain

This is a great bright matte lipstick. It isn't very moisturizing but the color is great and it lasts for a really long time. I also purchased Passion Berries. I still like the color but it is a little too dark for me, it comes out like a dark magenta.

this lipstick >>>>> anything else

Nov 26, 2014

  • bachelorette

This lipstick is probably my favorite one out there. It is so creamy, and has a beautiful, clean, fresh scent. The one thing the brought it down, however, is that by the end of the day, it just about completely wiped off of my lips, except for around the very outside. The colors on the website aren't very accurate either, but I like the color I got better than the one on the website. I would definitely recommend this product to anyone, because one reapplication is plenty, and three different finishes? Wow.

best lip color ever!

Nov 24, 2014

  • bachelorette

the lip is matte, and the color is beautiful. i would give it a 10 out of 10, but the color is not like the shade as the website, but it's O.K.


Nov 20, 2014

  • bachelorette

i purchased 9 to 5 and bachelorette... completely different colors than the online swatches. 9 to 5 is a barbie pink and bachelorette is a plum. i was okay with bachelorette but barbie pink is a big no no for me. these weren't very long-lasting and required me to reapply throughout the day. they settle into fine lines and taking it off is difficult. they're also really drying. i'm disappointed.

It's just amazing

Oct 10, 2014

  • passion berries

I brought the lipstick back in July and it was absolutely amazing, I don't even have words for it. The color is so vibrant and goes amazing with my complexion, since it moves the focus to my lips. Even my boyfriend loves this shade (he wears it as a joke, though) over the sheer one I purchased as well. This is by far my favorite lipstick of all time!

So different the color

Oct 2, 2014

  • uptown

Its totally different the color, than here, even in the pic, looks so different and when you out on it, the color is like a bubblegum ! :(