buy one, get one free on your favorite em products. offer ends 12/1/14 at 11:59 PM PST. shop now


lip gallery

creamy color matte lipstick


inspired by the girl who craves sophistication.

a creamy, matte finish without feeling dry. rich conditioners cushion lips for hours.



just fab

In Stock

 in color just fab

i love lip color!


if you have fair skin, try and use nudes pinks and light corals.


those with a medium skin tone can go a bit darker. you'll look great in roses, mauves and berries. but you can still rock a light color.


for those with a deeper skin color, work the caramels and the browns. and you can totally rock the plums.

Summary of Customer Ratings & Reviews


by 95 people

  • color
  • texture
  • value
  • quality


Nov 20, 2014

  • bachelorette

i purchased 9 to 5 and bachelorette... completely different colors than the online swatches. 9 to 5 is a barbie pink and bachelorette is a plum. i was okay with bachelorette but barbie pink is a big no no for me. these weren't very long-lasting and required me to reapply throughout the day. they settle into fine lines and taking it off is difficult. they're also really drying. i'm disappointed.

It's just amazing

Oct 10, 2014

  • passion berries

I brought the lipstick back in July and it was absolutely amazing, I don't even have words for it. The color is so vibrant and goes amazing with my complexion, since it moves the focus to my lips. Even my boyfriend loves this shade (he wears it as a joke, though) over the sheer one I purchased as well. This is by far my favorite lipstick of all time!

So different the color

Oct 2, 2014

  • uptown

Its totally different the color, than here, even in the pic, looks so different and when you out on it, the color is like a bubblegum ! :(

Great quality!

Sep 12, 2014

  • cuddling

I bought this in the shade of Cuddling and I love it! Although the color was a bit brighter than how I would usually like my lipsticks, the quality of the stick itself is wonderful. Like the description, it's creamy, moisturizes your lips, and easy to apply on. It's light, so it feels very natural as well. Looking forward to trying out the other colors!


Sep 12, 2014

  • nine to five

I was a little nervous buying a lipstick at first because I'm not much of a lipstick wearer. However, I absolutely LOVE this product! I've tried many brands, but this one is without a doubt my favorite! I have it in "nine to five" right now (though I plan to get more) and I think it fits well with my pale complexion. This matte lipstick won't dry out your lips either! And it's so light that half the time I forget I'm wearing it. Definitely try this!!

The perfect lipstick

Sep 6, 2014

  • passion berries

This is by far the easiest and prettiest lipstick to apply that I have ever bought. The color is vibrant but not too outspoken either. You only need a little to get a lot of color, so the lipstick will last for a while. It's definitely very matte, but very creamy at the same time. It melts onto your lips with a powdery feel,and you don't even feel like you're wearing lipstick. Well worth the money as long as you get the right shade for your skin. I've never used an entire tube of lipstick before, but I think I just might with this one!

Great quality

Aug 8, 2014

  • uptown

what i love: - very very matte - surprisingly moisturising - stays on for quite some time, without transferring too much (when drinking) what i don't like: - when i received the lipstick, the bullet looks rather damaged but still usable. - the colour is not that close to what shown on the website - i say about 70% i would re-purchase if there are more colours :)

the wow factor

Aug 5, 2014

  • passion berries

i originally got this color as a sample. i've worn this twice and received so many compliments, that i may just have to get my own tube! even with my lazy outfit with no other make up on besides the lipstick, it is truly the wow factor. every time i wear this to work everyone thinks i'm going on a date! it's a great way to spice up your look and still stand out.

Best thing ever!

Aug 2, 2014

  • passion berries

I was really skeptical about ordering make up online because I had heard that it came in the mail messed up. I ordered this lipstick and it came packaged perfectly, no scratches or anything. I was very impressed and its still in my room. It doesn't melt nor does it smudge anywhere. Mind you, its summer and its still going strong! I love it! Its such a ravishing color! I recommend 100%!


Jul 23, 2014

  • just fab

Got 'Just Fab' yesterday but when i opened it the entire bullet was stuck to the lid. Overall, I just feel like the packaging could've been alot better. What a shame - emailed the Em team. Hopefully they can send a replacement asap!


Jul 14, 2014

  • wine stain

I was so excited when I received the lipstick in the mail. However, I was not happy when I opened it. The lipstick bullet was slashed in half and even though I tried fixing it per Michelle's previous DIY video" Lipstick Bullet", the bullet was still broken. On the other hand, the formula was creamy and darker than on the webpage. In conclusion, you have to be cautious when purchasing a lipstick.


Jun 29, 2014

  • hot tangerine

I am so excited that finally i got my package. But it turns out one of the lipstick were broken. I was fine when i open them one by one and see small mark there and there but not until this one. so dissapointing.

Love it!

May 7, 2014

  • wine stain

I purchased 4 colors, (on the prowl, 9 to 5, wine stain and passion berries) and I love them all. They look great and last all day. The formula is not too drying and the texture is really nice. For work I just dab a little on for a subtle look but if you apply it with a brush the color payoff is really good! These are my new favorites. I used to only wear lipstick for special occasions but now I wear it everyday!

Great pigment that lasts all day

Apr 14, 2014

  • bachelorette

Love, love, love this matte lipstick. I am Hispanic with medium-tan skin tone and the hot pink shade, Bachelorette, really pops on me! I receive tons of compliments every time I wear it. Lasts all day through coffee drinking, lunch eating, etc. I want more shades!


Apr 3, 2014

  • passion berries

After being such a fan of Michelle Phan for so long, I was so excited to try her line of cosmetics (because who would you trust more than the makeup master herself?!) And every one of the products I've tried has gone way beyond what I expected! This lipstick is perfectly creamy and lasts for hours. It's the best color for a more intense look and dark enough to be a little more daring. But you can also apply very little and achieve a nice darker pink color for a more casual look. If you're looking to experiment with more outgoing colors, this is definitely your best bet. Plus, I've never seen a similar color from any other brand. The way it appears in her videos is very true to it's actual color. Love..just no words...

nice lippie

Mar 31, 2014

  • bachelorette

I love the little sparkles in this lipstick...very subtle but still there. This lipstick lasts well on my lips but does transfer on my cup which i hate. That is about the only thing I don't like about this lipstick. The smell and taste is almost non existent. I like that very much. I do the powder on the lip trick to make it last so that helps for lasting power. I would recommend this lipstick to friends after I recommend my favorite lip stain and that is saying something. I am trying Passion Berries next so that will be my next review. Oh by the way this review is for BACHELORETTE.

great but..

Mar 14, 2014

  • wine stain

I just got my package today and was so excited to open it. But got a little disappointed when I saw the quality/appearance of the wine stain shade. The bachelorette was ok. So I don't know what happened with the other color. See pic with and w/o flash. Other than that, I tried both colors on my lips and they look ok. I hope it won't be drying.


Mar 12, 2014

  • passion berries

I purchased this awhile ago, but I am in absolute love with the product. The color is beautiful, although it's a little less purple than it appears in the pictures. The texture is perfect and is the least drying matte I've ever tried and I have moderately dry lips. It also doesn't chunk up as badly as other mattes do. I can feel the tube getting lighter after using it so often. I can't wait to buy another one and maybe some of the other shades.

Lovely creamy matte

Mar 8, 2014

  • cuddling

The lipstick is a beautiful creamy matte, applies beautifully on the lips without smudging or wearing off. I would say its comparable to mac's matte lipstick but it's slightly more creamy in texture. I love it!

beautiful color

Mar 2, 2014

  • wine stain

I love matte lipsticks, but I'm picky because I also want it moisturizing since I have full lips that dry quickly. Reviews I read about other matte lipsticks seem to be drying so I never really gave lipsticks a try. So before purchasing this I read a ton of reviews about how hydrating this lipstick is and finally decided to give it a try. I purchased the lipstick in Wine Stain and was afraid the red color might not look good on my skin, but it's actually a lovely color on me. I am Chinese so I have a yellow warm undertone and the red color really makes my lips pop. It even makes my pearly whites whiter so I can smile with confidence! And best of all it doesn't dry out my lips!