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lip gallery

creamy color matte lipstick


inspired by the girl who craves sophistication.

a creamy, matte finish without feeling dry. rich conditioners cushion lips for hours.



passion berries

In Stock

 in color passion berries

i love lip color!


if you have fair skin, try and use nudes pinks and light corals.


those with a medium skin tone can go a bit darker. you'll look great in roses, mauves and berries. but you can still rock a light color.


for those with a deeper skin color, work the caramels and the browns. and you can totally rock the plums.

Summary of Customer Ratings & Reviews


by 85 people

  • color
  • texture
  • value
  • quality

beautiful color

Mar 2, 2014

  • wine stain

I love matte lipsticks, but I'm picky because I also want it moisturizing since I have full lips that dry quickly. Reviews I read about other matte lipsticks seem to be drying so I never really gave lipsticks a try. So before purchasing this I read a ton of reviews about how hydrating this lipstick is and finally decided to give it a try. I purchased the lipstick in Wine Stain and was afraid the red color might not look good on my skin, but it's actually a lovely color on me. I am Chinese so I have a yellow warm undertone and the red color really makes my lips pop. It even makes my pearly whites whiter so I can smile with confidence! And best of all it doesn't dry out my lips!

Passion berries

Dec 9, 2013

  • passion berries

Ordered this because I wanted a very deep purple, instead it came out lighter and a bit red-er than the advertised image.. Product is good overall, great matte yet moist combination.

love the formula, wish the pictures were better

Nov 22, 2013

  • cuddling

I quite liked the lipstick formula. I enjoyed the soft matte finish, creaminess, and ease of application. However I wish the product photo wasn't photoshopped because the color I got was much brighter (more pepto bismol) than the photo on the website and I don't think I would have purchased the color I did had I seen the actual color beforehand.


Dec 17, 2013

  • passion berries

This matte lipstick is great and is currently my favorite of the collection of lippies I have. :) It's soft, highly pigmented, and the staying power on these babies is AMAZING!! I definitely feel super confident and sassy rocking passion berry lips. I recommend using a lip brush to apply it on first to test the intensity of the color. Nonetheless, LOVE LOVE LOVE! And I have to say, it's a quality lipstick and the pricing is very reasonable.

its glides, very smoothes

Jul 19, 2013

i love the nudes, the texture is rich and nice. it has a lot of moisture

I was invited to try product

Wine stain :)

Nov 11, 2013

  • wine stain

Although I'm not a fan of em's waterliners or eyeshadow palettes, I do have to say that her lipsticks are top notch. Wine stain is a gorgeous red that surprisingly lasts for many hours! I can even drink coffee without leaving much of a stain ;)

Velvety in feel and color

Nov 19, 2013

  • cuddling

Just got this cuddling color in and when I put it on, the lipstick felt as though it was literally cuddling my lips! It is extremely comfortable and the color is flattering for every day! It has a matte finish as it says and I'm sure I'll be ordering again.

love love love!

Nov 21, 2013

  • just fab

It's so creamy and pigmented! Best lippy I've ever owned! Stays hydrating for hours. Great buy!

Like the formula, love the color

Nov 26, 2013

  • uptown

I am happy with one color that I purchased, not quite sure about the other. Uptown is amazing. BEST shade. It is so perfect for an everyday lip. The other shade, cuddling, I am not so sure about. The color in person is just a little different than on the site, but that is all it takes for it to not work for me. The color is a bit brighter an pinker than on the site, and the reason i bought it was because it looked like a muted pink. The formula is okay.I do wear a balm underneath. I think it makes my lips break out a bit, but all matte lipsticks seem to do that. That's the only issue I have with it, other than the fact that the colors are different in person. If i could suggest one color, it would be Uptown; I think it would work on all skin colors. Just a great shade.

Wine Stain

Dec 4, 2013

  • wine stain

I was happy to receive my EM bundle today in the mail and immediately rushed to put it on and test it out. Let me just say that I love lipstick. I probably could live on a desert island with just my lipstick for makeup and be happy. Because I am so pasty in skin color (and I hate beige's and pinks), I usually opt for a cool red. This red exceeded ALL my expectations. The creaminess in application and the durability make it absolutely divine! I have dry skin (maybe that's why I can get 7-8 hours out of one application? I don't know), and it lasted a LONG time. Thanks Michelle for my new favorite lipstick! ;D

Nine to five

Dec 9, 2013

  • nine to five

The color is a lot darker than the advertised image. A little bit disappointed because I was going for a rose nude, instead it came out a deep coral. Overall, the product is great, love the combination of matte yet moist!

LOVe this with a passion!

Dec 12, 2013

  • wine stain

I have been looking for a real red lipstick thats matte, all the ones I found were kind of an orange-ish red. This one is a lovely red. I've been hunting for this shade for my snow white costume. Its so soft when it goes on and long lasting, it doesn't cake or or feel really dry...its smooth and leaves my lips soft!


Dec 13, 2013

  • bachelorette

I got Bachelorette, and I noticed the color was not like the picture. I was a little surprised to see shimmer (or little sparkles) in a matte lipstick. I don't mind it, but I just don't think it's necessary. The color is absolutely gorgeous, and the texture is amazing. It's perfect if you're going for a pretty in pink look that's a little on the edge. Love! New favorite lipstick! I also love that it doesn't accentuate my dry lips!

Good lipstick, bad online color

Dec 17, 2013

  • nine to five

First of all, I love the formula of this lipstick-- matte, but creamy and hydrating. However, I wish the online swatches were more accurate. I ordered nine-to-five thinking it would be an everyday work color, as the name and swatches suggest, but it's actually quite pink. I'll still wear it, but it was not what I was looking for. Also, it would be nice if the photos of the swatches on the arm were labeled. It's hard to tell what color each one is otherwise.

Just fab and passion berries

Dec 21, 2013

  • passion berries


Dec 25, 2013

  • passion berries

I'm not a girl that typically wears lipstick but I had heard some mixed reviews on these lipsticks (more good than bad but there were still some bad ones) and decided to try them out. I prefer matte finish because I don't like shine as much so I decided to try the bachelorette and passion berries. When I first got them I looked and there were some glitter in them, but once you actually put it on you cannot even see it, even if you look suuuper close! So I haven't had the chance to wear it both yet, but it was X'Mas so to my X'mas party I wore passion berries for a more fall look. When I first put it on, it was very creamy and nice on the lips (oh, and I did put lip balm before I applied the lip stick!) but after about 2-3 hours it began to dry out my lips. I'm not a fan of cracked lips (who is...?) so when I feel the skin on my lips beginning to peel off it's not a good sign for me. But after wearing it for like 5 hours the color itself was still vibrant and gorgeous. I gave this a 4 because well, I don't like the end result. But otherwise, everything is great! I can't really compare the prices to any other lipstick coz like I said, not a big fan of lipstick. But em lipsticks seem to be worth the price? Not sure coz there isn't actually THAT much product in there :/ anyway, it's a good lipstick and it's a definite buy! I probably just don't wear a very good lip balm so :/

Too pricy!

Dec 30, 2013

  • on the prowl

Love them, and love you, michelle, but dang. thats pricy. please make more affordable stuff.

Wine Stain

Jan 14, 2014

  • wine stain

The lipstick is very creamy which is nice for winter, I hardly need my lip balm throughout the day:) The color doesn't fade off easily unless i wipe it with napkins. And the color is amazing.

Love it.

Jan 16, 2014

  • wine stain

I wanted a perfect red for when I feel fancy, and this was exactly what I hoped it would be. It's bright and creamy and I'm completely in love. Lasts all day long :)<3 it's just a little smaller than I expected, but I guess it makes up for it since you don't have to reapply like other lipsticks.


Jan 24, 2014

  • passion berries

I am so in love with darker colors and this was close to perf. I was hoping it would be a little more purple but it looks a tad red in most lighting. The great things about it are it's very pigmented, does not dry out my lips (which dry out pretty dang easily!) and it's not a bad price considering the quality of it. You won't regret it! MORE COLORS PLEASE oh and its perfectly matte without looking like your lips are in need of a tub of vaseline.