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$16.00

lash gallery

dramatic volume mascara

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inspired by the girl who wants to rock out with her lashes.

amp it up and create instant lash drama with a single coat.

Details/Ingredients

$16.00

black

In Stock

 in color black

mascara 101

1

start at the base and apply mascara left to right at the base of the lashes. it's the mascara placed at the root—not at the tip—that gives the illusion of length

2

wiggle, wiggle! the wiggling part is key because it separates the lashes

3

pull through to remove any clumps. (not that you'll have any!)

 in color black
 in color black

Summary of Customer Ratings & Reviews

Reviews

by 35 people

  • color
    5
    0
  • texture
    5
    0
  • value
    5
    0
  • quality
    5
    0

lOVE IT!

Mar 19, 2014

  • black

I got this in my ipsy bag and i absolutely fall in love with this mascara is wonderful it gives the whole full super long eyelashes is perfect :)

Dont waste your money

Feb 22, 2014

  • black

Don't waste your money. If you want a clumpy mascara that smells, try Maybelline's falsies. This is one of the worst mascaras I have used. It's too clumpy...Will not be purchasing again.

Doesn't last through the day

Feb 10, 2014

  • brown

I was really excited to try this mascara. It lengthens my lashes and plumps them, really love the way they look. The problem is that within a few hours, starts flaking under my eyes and irritates my eyes a lot, to the point that I can't see. I don't have sensitive eyes and have never had this problem with a mascara before and don't have to use waterproof formulas. And I work in a nice climate-controlled office, so that's not the reason either :(

beats clinique

Feb 9, 2014

  • black

Exceptional smooth texture, great coverage, lasts all day, and of course adds significant, volume. Mascara is the one cosmetic I don't go a day without, and I've a wide assortment of brands including luxury ones- nothing beats EM. By far the most satisfying mascara I've ever used! Best. ipsy. 'Sample'. EVER! Finally needed a refill and so I picked up a few more :)

Incredible

Jan 31, 2014

  • black

I have a hard time finding mascaras. I have very short lashes and not very many of them. I think it is the brush but this mascara actually glides onto my short lashes and make them actually noticeable. Now that I have found this mascara I won't have to try any other brands anymore. I am so happy with this product I already ordered another in the waterproof. You have to try this mascara!!!

FINALLY, a mascara that stays on my lashes that is not waterproof!!!

Jan 4, 2014

  • black

Aging does a lot of strange things, and for me one strange thing has been that mascara now deposits tons of flakes under my eye.... I must have either more eye bags or i smile more! I have only been able to fix this by wearing HORRIBLE gluelike waterproof mascara that refuses to come off without loads of toxic chemicals, rubbing and loss of lashes. ( the lash loss i simply hate). This mascara is Amazing!!! I can put it on and actually SEE my lashes, and it stays on the lash all day!! Bonus for easy removal...aka YAY YAY YAY! Get this... Its good. The only complaint I have is minor clumping which I remedy with a brow comb..very very very carefully.

NOT worth the money!

Dec 10, 2013

  • black

This mascara is a higher more expensive version of Maybelline falsies mascara, but this mascara is even more clumpy! A few swipes and It looks like I have a few spidery lashes and I cannot separate them. Do not buy this mascara, not worth its price.

Ehhj

Nov 28, 2013

  • black

I'm kinda torn about how I feel about this mascara. Maybe if it was waterproof it would improve how I feel about it. 1- it as a floral smell. Even if that is a nice touch, the smell can be overwhelming for me and even gave me a headache the first two times I tried it on! Yes it was that strong! 2 - I actually love the brush! 3 - the formula however gets a little thick and lumpy at the same time :( So although I like the brush and how it looked on me, I didn't like the smell, and the formula of the mascara. :/ so eh with me.

I wanted to like it but...

Nov 26, 2013

  • black

I really wanted to love this mascara, but after trying it a few times I had to give it away to someone who doesn't know the difference between brands a, b, or c. The word "dramatic" is so misleading! There is not one single thing about this mascara that gives my eyes a dramatic look. Even after applying a few coats, it looks more like mascara I would wear on a day that I wish to look more natural. If I applied a tinted moisturizer, a tad of color to my cheeks, and this "dramatic" mascara, my natural look would be perfected! That is, however, not the look I go for when I'm using a dramatic volume mascara. I've become so attached to what bareMinerals Flawless Definition Volumizing Mascara does to my eyes, that it would take a special product to get me to switch.

Good product but too much on wand

Nov 26, 2013

  • black

The only critique I have with this mascara is that you have to take a lot of it off of the wand before applying it to the lashes. In order not to waste, I attempt to drag the wand along the lip of the bottle to take off a good portion of it, so that I have a workable amount on the wand and if there's still too much then I dab the wand on a tissue. This is a very fixable thing and the mascara itself is really dreamy, creamy, and doesn't smudge.

SO in love

Nov 23, 2013

  • black

This mascara is absolutely to die for. It makes my eyes look photo ready. For me it seemed a bit pricey, but it was definitely worth it.

packaging needs work.

Nov 16, 2013

  • brown

The color is absolutely perfect. A nice, dark brown- works the same as black, only difference is it looks more believable. It is smooth and creamy, not too thick but not runny and dries in a decent amount of time. It does what it's supposed to- builds onto lashes. Nothing spectacular. The brush comes out of the tube with way too much product on it. I had to wipe 80% of it off with a tissue. I usually blot some off even my best mascaras for a better result, but this is excessive. Other than that I do like it, though it's not worth the money when it shares a price range with so many amazing mascaras.

Pleasantly surprised!!!

Nov 15, 2013

  • black

I love how easily the mascara can be applied to your eyes. It feels extremely light and I don't have to add layers and layers for it to show on my lashes. I also adore the smell!!! To me, it smells like roses every time I open it. I don't know if it has some rose aroma in it, but I just simply love it!!! <3

amazing mascara!!

Nov 15, 2013

  • brown

I just received this mascara in my Ipsy bag and I LOVE IT! I immediately tried it and its amazing!!! I know I am going to love this even more than my Tarte Lash Camera Lashes, which has been my holy grail for almost a year! SOOO IMPRESSED!!

So good!

Nov 12, 2013

  • black

it's so good! i just got it and love it!

dramatically wonderful!

Nov 6, 2013

  • black

It doesn't clump!

Nov 2, 2013

  • black

Last night I was playing with my makeup and decided to use the em mascara. I wanted a full lush look as I was doing a plum smokey eye... Turned out gorgeous by the way... Any who, I put on one, two, three coats...OMG! It didn't clump and the results were fantastic! My smokey eye was a knockout! Thank you Michelle for listening to us and providing our needs and desires.

Love this!

Oct 25, 2013

  • black

This mascara is really nice. What I noticed is that it smelled like honey and that is something that I found very interesting. It applies very well and looks amazing all day.

amazing!

Sep 4, 2013

I absolutely LOVE this mascara! as soon as I received my em cosmetics in the mail, I immediately took off ALL make up to play. Out of the three products I got, I think this is easily my favorite - one coat not only lengthened my lashes dramatically, the wand also lifted them (my lashes tend to grow straight forward) giving them a gorgeous, natural looking curve. This is def a product that I will be purchasing again in the future!

New holy grail mascara!

Aug 29, 2013

This is the best mascara ever! I love how black it is. This really adds volume and length. I tested it out against other high end mascaras I own, and it beat them all hands down. I will probably try the waterproof version next. I would love to see this offered in a mini or travel size too. Since mascaras have to be replaced so frequently, I tend to prefer to buy smaller sizes. However, for now I'm loving this!