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$16.00

lash gallery

dramatic volume mascara

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inspired by the girl who wants to rock out with her lashes.

amp it up and create instant lash drama with a single coat.

Details/Ingredients

$16.00

black

In Stock

 in color black

mascara 101

1

start at the base and apply mascara left to right at the base of the lashes. it's the mascara placed at the root—not at the tip—that gives the illusion of length

2

wiggle, wiggle! the wiggling part is key because it separates the lashes

3

pull through to remove any clumps. (not that you'll have any!)

 in color black
 in color black

Summary of Customer Ratings & Reviews

Reviews

by 38 people

  • color
    5
    0
  • texture
    5
    0
  • value
    5
    0
  • quality
    5
    0

dramatically wonderful!

Nov 6, 2013

  • black

great everyday mascara

Jul 25, 2013

  • BROWN

for someone who has barely noticeable lashes, i think this is a great product to make them pop for everyday. it gives a nice balance between thickening/volumizing and lengthening. it seems to hold the curl nicely as well. the formula also glides on nicely and evenly with the large round applicator brush that grabs every lash, making it great for everyday and on the go, since you really just need one or two swipes.

I was invited to try product

Michelle got an idea for you! <3

Aug 18, 2013

  • black

Ok you may or may not see this, but I have an idea for em that could come up in the future! A lot of people these days are using lip colors not only in the basic red,pink,nude, etc. I think some people also need blue,black,purple. I've seen a lot of people wearing those colors :) Maybe you could name one majestic purple?? Idk I'm making a fool of myself. You probably aren't even gonna see this. Anyways about the mascara! ITS AMAZING! HIGHLY RECOMMEND IT!!

It doesn't clump!

Nov 2, 2013

  • black

Last night I was playing with my makeup and decided to use the em mascara. I wanted a full lush look as I was doing a plum smokey eye... Turned out gorgeous by the way... Any who, I put on one, two, three coats...OMG! It didn't clump and the results were fantastic! My smokey eye was a knockout! Thank you Michelle for listening to us and providing our needs and desires.

Fattens up your lashes!

Jul 19, 2013

Even after combing through my lashes over and over with many coats, this mascara did not clump. The brush pulls out the perfect amount of product, and I find that often mascara wands capture too much product and i have to wipe it off on tissue, but this was perfect! It really fanned out my lashes and made them look flirty, feathery, soft, full, and lush. I love this mascara!

I was invited to try product

great everyday mascara

Jul 25, 2013

this mascara is great for everyday use. It's not at all clumpy, and glides on very smoothly. my new go-to!

I was invited to try product

Ehhj

Nov 28, 2013

  • black

I'm kinda torn about how I feel about this mascara. Maybe if it was waterproof it would improve how I feel about it. 1- it as a floral smell. Even if that is a nice touch, the smell can be overwhelming for me and even gave me a headache the first two times I tried it on! Yes it was that strong! 2 - I actually love the brush! 3 - the formula however gets a little thick and lumpy at the same time :( So although I like the brush and how it looked on me, I didn't like the smell, and the formula of the mascara. :/ so eh with me.

FINALLY, a mascara that stays on my lashes that is not waterproof!!!

Jan 4, 2014

  • black

Aging does a lot of strange things, and for me one strange thing has been that mascara now deposits tons of flakes under my eye.... I must have either more eye bags or i smile more! I have only been able to fix this by wearing HORRIBLE gluelike waterproof mascara that refuses to come off without loads of toxic chemicals, rubbing and loss of lashes. ( the lash loss i simply hate). This mascara is Amazing!!! I can put it on and actually SEE my lashes, and it stays on the lash all day!! Bonus for easy removal...aka YAY YAY YAY! Get this... Its good. The only complaint I have is minor clumping which I remedy with a brow comb..very very very carefully.

Dont waste your money

Feb 22, 2014

  • black

Don't waste your money. If you want a clumpy mascara that smells, try Maybelline's falsies. This is one of the worst mascaras I have used. It's too clumpy...Will not be purchasing again.

Super mascara!!!

Aug 19, 2013

I love the color!!! It is a real deep black! The texture is wet and glossy, but not runny. I am speechless for the value. The quality is out of this world!!! Just as I expected it!!! It lives up to its name!!! I TOTALY recommend this product!!!

length and volume!

Jul 25, 2013

this mascara is the total package. my lashes looked fuller and longer, while actually curling without even using an eyelash curler. this would be great on the go for a night out!

I was invited to try product

SO in love

Nov 23, 2013

  • black

This mascara is absolutely to die for. It makes my eyes look photo ready. For me it seemed a bit pricey, but it was definitely worth it.

beats clinique

Feb 9, 2014

  • black

Exceptional smooth texture, great coverage, lasts all day, and of course adds significant, volume. Mascara is the one cosmetic I don't go a day without, and I've a wide assortment of brands including luxury ones- nothing beats EM. By far the most satisfying mascara I've ever used! Best. ipsy. 'Sample'. EVER! Finally needed a refill and so I picked up a few more :)

Doesn't last through the day

Feb 10, 2014

  • brown

I was really excited to try this mascara. It lengthens my lashes and plumps them, really love the way they look. The problem is that within a few hours, starts flaking under my eyes and irritates my eyes a lot, to the point that I can't see. I don't have sensitive eyes and have never had this problem with a mascara before and don't have to use waterproof formulas. And I work in a nice climate-controlled office, so that's not the reason either :(

lOVE IT!

Mar 19, 2014

  • black

I got this in my ipsy bag and i absolutely fall in love with this mascara is wonderful it gives the whole full super long eyelashes is perfect :)

New holy grail mascara!

Aug 29, 2013

This is the best mascara ever! I love how black it is. This really adds volume and length. I tested it out against other high end mascaras I own, and it beat them all hands down. I will probably try the waterproof version next. I would love to see this offered in a mini or travel size too. Since mascaras have to be replaced so frequently, I tend to prefer to buy smaller sizes. However, for now I'm loving this!

Love this!

Oct 25, 2013

  • black

This mascara is really nice. What I noticed is that it smelled like honey and that is something that I found very interesting. It applies very well and looks amazing all day.

Good product but too much on wand

Nov 26, 2013

  • black

The only critique I have with this mascara is that you have to take a lot of it off of the wand before applying it to the lashes. In order not to waste, I attempt to drag the wand along the lip of the bottle to take off a good portion of it, so that I have a workable amount on the wand and if there's still too much then I dab the wand on a tissue. This is a very fixable thing and the mascara itself is really dreamy, creamy, and doesn't smudge.

packaging needs work.

Nov 16, 2013

  • brown

The color is absolutely perfect. A nice, dark brown- works the same as black, only difference is it looks more believable. It is smooth and creamy, not too thick but not runny and dries in a decent amount of time. It does what it's supposed to- builds onto lashes. Nothing spectacular. The brush comes out of the tube with way too much product on it. I had to wipe 80% of it off with a tissue. I usually blot some off even my best mascaras for a better result, but this is excessive. Other than that I do like it, though it's not worth the money when it shares a price range with so many amazing mascaras.

makeup novice

Jul 19, 2013

waterproof eyeliner is definitely a must have for me. i love the thickness and dramatics of the mascara color. i would definitely use this everyday.

I was invited to try product